Biological Psychology Worksheet Essay

Answer the following questions in short-essay format. Be prepared to discuss your answers. 1. What is biological psychology? Biological psychology is the scientific study of the biology of behavior. This study is also known as biopsychology, psychobiology, behavioral biology, and/or behavioral neuroscience. 2. What is the historical development of biological psychology? The historical development of biopsychology is traced as far back as the ancient Greek era. It became the Roman church who dictated much of the human behavior according to their religious beliefs. After the Dark Ages subsided a new way of thinking was born and this period is called the Renaissance era. With this era came new ways of studying things, ways to see things by observing them and this was how modern science was founded. 3. Name one to three important theorists associated with biological psychology. One theorists related to the study of biological psychology is Rene Descartes. Rene Descartes elaborated on a theory in which the pneumatics of bodily fluids could explain reflexes and other motor behavior. Rene Descartes also was the first to identify, clearly, that the mind has a consciousness and is self-aware, which leaves the brain to be a tool for intelligence. 4. Describe the relationship between biological psychology and other fields in psychology and neuroscience. Whether it is the study of biopsychology and other fields of psychology or neuroscience, all psychologists and scientists are trying to understand the functions of the brain. The body and mind connection and how it reacts to certain behaviors or illnesses. Biological psychology is defined as the scientific study of the biological bases of behavior and mental states. Neuropsychology is a division of the science that attempts to understand the way structure and function of the brain relate to behavior and psychological processes. 5. Describe the major underlying assumptions of a biopsychological approach. Mental illnesses can cause biological consequences. Biological events cause mental illnesses. Trauma is something that can cause any person to experience some type of mental illness. Some believe that they are two things go hand in hand and cannot be separated and are completely linked to each other.

Health Care Communication Methods Essay

Every day in the health care field, professional have to choose the most effective communication method when communicating to other professionals, patients, patient families, and the general public. Different circumstances have very specific methods of communication that need to be utilized for communication to be effective. Furthermore, in the health care field the regulations of HIPAA have to be considered to ensure that certain information is being protected as well as identity of people pertaining to the health scenarios. Further will be discussed the methods of communicating in the health care field, the advantages and disadvantages of using traditional, electronic, and social media for health care communicating, and the effects of HIPAA and other regulations on the use of media in the health care field of communicating. Communication coordinators of any health care field have to decide often which methods of communication he or she would have to utilize and the rules and regulations that govern those methods. In one scenario, a communication coordinator that works for a national drug manufacturer has received report that there has been a report of significant negative side effects caused by one of the medications that is used by a large population of people and one including a well-known public figure. News reports having been reporting that of the possible individuals who have been taking this particular drug is effected by the side effects. The communication coordinator has to decide how to address the news reports and the general public about this situation. There are many different ways to communicate with the general public regarding the scenario described. As mentioned before the communication coordinator has to reach out to the general public regarding a medication that was distributed by a national drug manufacturer company that lead to significant side effects. Some of the different methods of communication using media are campaigns, medical journals, news reports, blogs, and other social medias. For the specific scenarios described previously it would be best to use the ampaign method. A campaign would be used to increase awareness, create a better understanding, modify attitude, and modify behavior (Health Industry Communication, Ch. 5). This method may be used when reaching out to a significant sized population. â€Å"The communication program will target whom, to help them understand, believe, or do what, by informing them of messages, through messengers and channels, to result in objectives† (Cheesebro, T. , O’Co nnor, L. , & Rios, F. , 2010, Ch. 5). The objective of utilizing the campaign method would reach out the larger population through possibly multiple different media methods, instead of just one or two. When considering using different types of media and which ones to include and exclude when communicating through media, it is important to consider the advantages and disadvantages of traditional, electronic, and social media. Traditional communication methods are the most common methods of communicating. This includes newspaper, journals, magazines, television, radio, and etc. While this might be considered one of the most effective methods compared to electronic and social media, there are disadvantages as well as advantages of traditional communication. One advantages of using traditional communication methods is this can reach a larger population which would then decrease the time it takes to reach the population by some other methods of communication. Another advantage of using traditional communication method is a larger part of the population uses this as resources to gain information for different point of interests. One disadvantage of using traditional communication methods is that it can be costly compared to some other communication methods. â€Å"Traditional medias have a high effect in creating awareness and influencing the attitude of the audience† (Tiwari, Singh, & Tiwari, 2003, p. 2). Electronic communication method also can be an effective way to communicate to the general public. Electronic communication includes email, phone calls, text messaging, video calling, and etc. Although not every method of electronic communication would be considered effective for scenario previously described, some such as email would assist with retrieving audience attention. Just like any other communication method, electronic communication method also has its advantages and disadvantages. An advantage of electronic communication method is it creates direct communication methods to the intended audiences which can begin to change audience attitude towards a circumstance before any other communication tactic takes into effect. One disadvantage of using electronic communication is there is a large section of the population that does not have access to electronics such as computers and internet. This population does not also have access to email and may not have easy access to a phone. Those people would then be more difficult to reach out to (Tiwari, Singh, & Tiwari, 2003). Another disadvantage may be the low literacy and language barrier of the population. Social media communication method is another way to communicate to the general public under different circumstances. Social media communication includes social sites such as Facebook, Twitter, online video sharing, podcasts, blogs, and etc. Although this may be an effective way to communicate to the public, there are advantages and disadvantages that come with social media communication. According to CDC (2011), † In the last several years, the use of Facebook, YouTube, Twitter and other social media tools to disseminate health messages has grown significantly, and continues to trend upward. Using social media tools has become an effective way to expand reach, foster engagement and increase access to credible, science-based health messages† (4). This also has an advantage because it reaches a larger population at a faster rate and costs less than some other methods of media communication. A disadvantage of using social media method in communication is the credibility of the resources may be still questioned by a large portion of the population. Another disadvantage of using social media communication is it may not reach all of the population to whom the topic is regarding. HIPAA plays a significant role in media communications. The essential functions of HIPAA regulations protect the privacy rights of patients and its users. When communicating health information, all health providers and any participants of health communication must ensure that the facts they wish to release are authorized and as accurate as possible (Nhanet, 2012). Any information released about any patients must be authorized by patients through written authorization and must follow federal and state guidelines. HIPAA prohibits any person communicating about health to public to disclose any information about patients even if it is general speaking of the patient. According to Hader and Brown (2010) â€Å"Healthcare providers using social media must remain mindful of professional boundaries and their patients’ privacy rights† (p. 1). In conclusion, communicating through different media methods can be a useful source to communicate effectively to the public. Some methods are better than other, however all methods have different advantages when communicating to the public. There are also many disadvantages that are to be considered when implementing each method. There are also HIPAA regulations that have to be followed when communicating about patients or to patients regarding any facts and issues. The media is a way to communicate to a significant sized population when HIPAA laws are followed.

Medical Scenario

MEDICAL SCENARIO FOR PARTS 1 & 2 FINAL PROJECT Assignment Reading: 1. AMBULATORY CARE FACE SHEET Admit Date: 7/8/20XX @ 20:22 Discharge Date/Time: 7/9/20XX @ 10:10 Sex: M Age: 47 Disposition: Home Admitting Diagnosis: Possible torn meniscus of the left knee. Discharge Diagnosis: Left Knee meniscectomy. Procedures: Laparoscopic Surgery to the Left Knee. CONSULTATION Date of Consultation: 7/8/20XX This is a 47-year-old male who was in his usual state of health until today entered the Emergency Room with severe pain to his left knee and equal amount of edema within the patellar area.This occurred after the patient fell at an angle on the left knee during a game of football with friends. The patient was evaluated with L-Knee Radiograph and Magnetic Radiograph Imaging (MRI) for soft-tissue films. The L-Knee X-Ray revealed no fractures to the Femur, Patella, Tibia, or Fibula. The MRI revealed a large tear surrounding the meniscus of the left knee. The patient was treated with a left knee s plint and crutches with a prescription for Mobic 15mg daily and Tramadol/APAP 37. 5 mg every 4-6 hours for pain. The patient was referred to Orthopedics for surgical repair.He has no past history of tobacco abuse, previous fractures, or surgeries. 2. Past Medical History: Allergies: No known drug allergies. Medications: None. Surgeries: None Medical History: History of Chronic Otitis Externa Family History: Noncontributory. Review of Systems: No medical abnormalities. Physical Examination: Vital Signs: BP 130/80, P 92, T 98. 5 General: This is a well-developed and well-nourished anxious black male in mild distress. Head and neck are normocephalic and the oropharynx is clear. The left knee shows 5+ edema and patient is unable to bend at knee joint connection.The patient’s left leg is not weight bearing and the pain level continues to be a 6 to 7 on the pain scale. The patient is using crutches and wheelchair for mobility. All other musculoskeletal joints are with free range of motion. Neurologic with no focal deficits. Impression: Inpatient laparoscopic surgery for total left knee meniscectomy. Local anesthetic total block of the patellar region. 3. OPERATIVE REPORT Date of Procedure: 7/8/20XX Procedure: Laparoscopic Meniscectomy of Left Knee Preoperative Medication: Demerol 50 mg IV, Robinal 3 mg IV, Xylocaine with 1% Epinephrine Preoperative Diagnosis: . Total Left Knee Meniscus Tear. Postoperative Diagnosis: Laparoscopic Meniscectomy of Left Knee Clinical Note: This is a 47-year-old black male with a total meniscus tear of the left knee caused by a causal game of tag football. The patient felt a pop after falling on the left knee at an angle causing severe pain and edema. The patient was taken to the emergency room for x-rays of the left leg and MRI to the left patellar region. He was referred to the othropedics clinic for laparoscopic surgery to the left knee meniscus.Findings: After obtaining informed consent, he was premedicated with Demerol, Robin al, Xylocaine with 1% Epinephrine without any complications. The patients’ left knee was laparoscoped in the meniscus and the anterolateral and anteromedial parapatellar portholes. The synovium in the suprapatellar pouch showed moderate to severe inflammatory changes with villi formation and hyperemia. Similar changes were noted in the intercondylar groove. The patient tolerated the procedure well, and his post-procedure vital signs are stable. Recommendations: 1. Clear liquids for 24 hours. 2. Follow-up in the office in 2 days.

The Life Of Frederick Douglas Essay Example | Topics and Well Written Essays - 500 words

The Life Of Frederick Douglas - Essay Example It was only when he got to be about six or seven that he was brought onto the plantation to work. Even though it was rumored that Douglass had a white father, perhaps even his master, he was treated as a slave since the moment of his birth. He was separated from his mother, Harriet Bailey, before he was a year old. This custom, as Douglass explains, was derived from the notion that â€Å"to hinder the development of the child’s affection towards its mother, and to blunt and destroy the natural affection of the mother for the child† (Douglass 17). He felt no loss when he was told his Mother had died. The only family he was close to was his Grandmother, until he was brought to the plantation. It was here, during the moment of their separation, that Douglass discovered he was a ‘slave’, and what it meant to be a slave. Similarly, Harriett Jacobs did not know she was a slave until roughly the age of six, upon her Mother’s death. â€Å"I was so fondly shielded that I never dreamed I was a piece of merchandise† (Jacobs 7). Jacobs’ knowledge of the cruel treatment of slaves came when she was twelve years old, after her kind mistress passed away and Jacobs was handed over to her mistress’ sister and family. Unlike Douglass, Jacobs’ family was kept together during her childhood. She lived in a cabin with her parents and younger brother, Willie. Her Father was a carpenter, and he was able to earn these allowances by working as such and turning part of his earnings over to his mistress (Jacobs 7). Where Jacobs had been treated as family, Douglass was made certain that he was nothing more than a slave. Children on Captain Anthony’s plantation would eat out of a trough, like pigs. There were no beds or blankets provided to the slaves, and â€Å"children from seven to ten years old, of both sexes, almost naked, might be seen at all seasons of the year† (Douglass 22). Where Jacobs was proud

Capturing memorable moments Essay Example | Topics and Well Written Essays - 500 words

Capturing memorable moments - Essay Example To my mind, this is due to the fact that while prose presents images and information through the medium of the authors words, photography narrows the distance between the viewer and the object. In this way, the messages and images which a photo contains appear to be more vivid and articulate. Apart from that, the power of an image also lies in the possibility to grasp all its details immediately and see a picture as a whole. In contrast, the nature of the prose requires the details to be uncovered slowly, sentence by sentence. Obviously, this also can be a powerful tool to deliver the general message, however, as for me, this way is less successful in focusing solely on a situation and on the personal emotions which they call, rather than view the situations through the lens of an author. In a sum, although, each of the given works by Nachwey represent a vivid picture and is likely to produce strong emotional response from the audience, I found â€Å"Crushing Car† more articulate. The author managed to capture the moment that reflects the horror and tragedy of the event. As a result, this still image calls the full range of emotions that cannot leave one ignorant. The essay by Nachtwey raises important questions that reinforce the power of the still image and the power of seeing events rather than listening of imagining them. Visible suffering is to the great extend more striking and is likely to leave a long lasting effect on a person than invisible. In this context, I would argue that vision of the suffering is more powerful than hearing about it or imaging, because the first relates to personal and real experience of a person while the second and the third is about assuming how something occurred. Furthermore, I doubt that in the process of imagining a situation a person can, in fact, restore the horror that occurred in full. A simple example: everyone hears about the realities of

Plato and Rousseaus Commentary on Constitutional Breakdown Essay

Plato and Rousseaus Commentary on Constitutional Breakdown - Essay Example Plato thus emphasized that democracy, just like oligarchy, draws a rift between the rich and the poor (Rosen, 2008). With the perceiving the rich as plotting against them, they seek protection through rallying their support behind a champion. With the increasing support of the mob, such a champion is likely to turn into a tyrant. For Plato, the law ought to be a defining factor for all the actions of individuals within a certain jurisdiction and that people have to lose their freedom for the sake of gaining peace and harmony. To prevent degeneration of the constitution, Plato postulates that the law has to become the master of the government and the government to be its slave, so that every person is answerable to the law. In addition, Plato suggests that for a constitution to be effective then the government should be run by the best (aristocratic), so that the leaders are highly wise and that they receive proper training concerning how a state should be run. Contrary to Plato’s view, Rousseau believes that constitutions that fail to recognize the individual moral responsibility of the citizens is bound to degenerate with time. As such, for any constitutional coercions to be justified, they must be based on certain general agreements among the citizens. Rousseau observed that constitutional governments were driven by an assumption that citizens within a given state, regardless of their divisions in terms of personal opinions, remain firmly in agreement concerning the desire to share the same political existence.

Descartes and the Existence of Evil Demon Essay

Descartes and the Existence of Evil Demon - Essay Example Central to his argument is the fact that his knowledge of God is anchored on a distinct idea on the existence of a supreme being (Marion, 2008). As such, there must be the existence of an idea first before a given claim of body of knowledge is verified. For Descartes, this distinct idea resided in his mind. It is this idea that gave him the essence of God as a supreme being. It is an idea that could not be verified through empirical methods. The existence of an Evil Demon, in line with the thinking of Descartes, can only obtain if it is backed by a distinct idea.   There must first exist the essence of the Evil Demon that is developed into Descartes mind in order for him to make a claim about the existence of such a being. One of the central arguments upheld by Descartes is that essence relates to existence. It would follow logically that the absence of essence effectively eliminates all possibilities of existence. Without the essence of the Evil Demon in distinct form it would be vacuous to assert any claim of such an existence. Therefore, this would mean that Descartes could claim the existence of God but not make any assertions on whether or not some Evil Demon actually exists (Marion, 2008). Proof of such existence could be derived from other serious arguments, or by employing some logical claims outside the boundaries established by Descartes methods.   Descartes knowledge of God was based on the theory of ideas which people can relate with. He believed that it is possible for things to exist without their very nature of existence being confirmed by any evidence. He did not consider it necessary to seek out for measure of quantifiable evidence that would offer evidence for the existence of God. According to him, the mind can generate knowledge of its own through the power of intuition. The practice of intuition basically demands changing the mind to the essence of ideas without establishing the evidence of experience or

Power Of the Mass Media During the 1960s Essay Example | Topics and Well Written Essays - 500 words

Power Of the Mass Media During the 1960s - Essay Example This movement took place from around 1955 until 1968. During this time racism had been a huge part of American history. Racism and the life of African Americans were changing. The Civil Rights Movement helped move along this change and help to create a better life for African Americans. The media was a very powerful player in voicing the rights of African Americans which contributed to the Civil Rights Movement. Churches, African American owned businesses and television shows teamed together to show as many as possible about the movement. Many would voice over the media and attempt to end racism and encourage the end of slavery. The mass media dramatically played a role in changing the perception of the public and how they felt toward African Americans. Just like the Civil Rights Movement, Vietnam is a large part of American history and has been historically discussed in the mass media. Vietnam happened roughly from 1955 to 1975. During this time many Americans were needed to join the Army and fight in Vietnam. Some were pro to joining while others were against war. This part of history and how the media portrayed Vietnam is perfect for describing how the media changes the public’s perception and influences decisions. During the Vietnam War many were influenced to join. The media portrayed the war in so many different ways. The media made many young men believe everything would be taken care of if they were to enlist. The media dramatically influenced the public’s decisions to join. Not all mass media influence was to join the war. Many other forms of media encouraged young men to skip the war and fight for freedom and peace. This was a big way for media to encourage peace and many avoided the draft and were influenced by anti-war media. When pictures began to come up showing the negative effects of war the media thrived on the photos and they helped the media to change the perception of war through the use of

European Single Currency Essay Example | Topics and Well Written Essays - 1750 words

European Single Currency - Essay Example Prior to its launch there were ambiguities but after the launch all the issues quickly disappeared and Euro within no time became a favorite among the citizens residing in European Countries. Roughly around 320 million European citizens use the currency and find it really amazing and beneficial in more ways than one. Euro is used in almost all the European Countries but there are still exceptions like Denmark and United Kingdom who still use their own currencies, the British pound is used in United Kingdom and the DKK better known as the Danish Krone is used in Denmark. One of the biggest advantages of Euro is that it saves a lot of time and effort of the travelers who choose to travel with Europe. For instance if there is a Soccer game in Spain which a Greek citizen wants to witness, he/she can just straight away catch a flight and reach the Soccer stadium in Spain and watch the game. There is no need to covert the currency into some other currency. The same has resulted in saving a lot of time and effort of the European Citizens. This was not the case prior to the introduction of Euro. The people had to exchange money every now and then to meet their demands but after the introduction things have changed for better. Another major advantage is the clarity in prices whenever an European citizen travels to another European country it becomes very easy to compare and buy the products of his/her choice; this facility was not available to the citizens prior to the launch of the Euro. Earlier even if a Tourist wanted to buy a product desperately, he/she was made to think thrice about it because of the different currencies within Europe but these days there is transparency in prices with regard to the currencies and this has only happened because of the introduction of the Euro. Euro has brought in a lot of Economic and financial stability, a Businessman is much less prone to risk when using Euro as his/her currency. Single currency keeps the inflation rate under a good check, which is extremely important for an economy and the Euro does exactly that. It keeps interest rates and the rate of inflation under check hence it can be said that the Euro plays a pivotal role in maintaining the economic growth of the European nations. "Having a single currency and an economic and monetary union strengthens Europe's role in international fora and organizations like the International Monetary Fund, World Bank, and Organization for Economic Co-operation and Development." (The Euro & You, 20 October 2008). Euro strengthens the position of all the European countries, having a single currency helps a lot in the growth of the country and in this particular case Europe on the whole. Euro is very frequently used in international trade; it has very quickly become a part and parcel of the lives of many businessmen who carry out trade at large scales. Countries also have started using Euro as the currency for International trade. "A single currency makes Europe a strong partner to trade with and facilitates access to a genuine single market for foreign companies, who will benefit from lower costs of doing business in Europe." (The Euro & You, 20 October 2008). The investors get a lot of positive things by using the Euro as their currency; they get more access to liquid financial markets and also they get a

Reflection Paper Assignment Example | Topics and Well Written Essays - 500 words - 7

Reflection Paper - Assignment Example Corruption has lead to the failure of democracy and good governance in the states that have been hit by this catastrophic. For example in Zimbabwe citizens just hear the word democracy but they haven’t yet experienced it. President Mugabe has used his political power to influence the election so as to favor him to continue be the president. This is an infringement to the rights of the voting citizens who are forced now to be led by a person they haven’t chosen. Since corruption influenced the electioneering process, definitely the governance will not be to the standard. This is because the president has to do a favor to those who supported his candidature and helped in rigging. According to (Fraser, 2007) this favors comes in form of appointment of public offices. The efficiency in the government to dispense service now become a tall order, since the one appointed is chasing his objective of gathering more wealth from the public. It has been noted that most cash got from illegal activities are not banked in the local banks but rather they are moved to other foreign banks. For instance in Nigeria between 1960 to 1999 their leaders had swiss bank accounts and within that period more than $400 had been moved from national treasury without being accounted for (Fraser, 2007). This clearly shows that the leaders have no interest of the people whom they serve. That large amount of fund being moved in an economy creates a financial deficit leads to inflation. Industrialization has brought with it benefits and tragedy too. The problem comes in with management of the waste products. Most companies in Africa receive political backing maybe because they financed the election campaign of the leader who is current in office. The company will use that on their advantage to fail to manage its waste products at the expense of citizens simply because a certain leader will protect them through thick and thin politically. This has

Nisei Daughter Essay Example for Free

Nisei Daughter Essay Second Generation Daughter Even with all the mental anguish and struggle, an elemental instinct bound us to this soil. Here we were born; here we wanted to live. We had tasted of its freedom and learned of its brave hopes for democracy. It was too late, much too late for us to turn back. † Monica Sone’s Nisei Daughter is a compelling story of the life of a Japanese American growing up and discovering who she is in the World War II era United States. Nisei†, meaning, â€Å"second generation†, is a Japanese term used to specify the children born to Japanese people in a new country (who are called Issei). Monica Sone was born an American Citizen, but her parents –as well as other Issei– were not deemed to be American citizens until post World War II. This essentially important difference between Issei and Nisei seemingly forced an ultimatum to Nisei people; to be Japanese or to be American. Nisei were often criticized by their families for their absent role of Japanese customary behavior, and were criticized by Americans because they weren’t able to assimilate into American lifestyle. Nisei Daughter is a story about a Japanese American girl constructing her own self-identity in an environment where there is much confusion amongst Nesei people who are torn between two cultures. [ 1 ]. Monica Sone, Nisei Daughter (Canada: McClelland and Stewart Limited, 1953), 124 [ 2 ]. Wikipedia, Nisei (Published from Wikipedia at: http://en. wikipedia. org/wiki/Nisei ,2013), Article Introduction

Competitive Grants, Action Research Proposal, and Business Plans Essay Example for Free

Competitive Grants, Action Research Proposal, and Business Plans Essay Competitive grants, action research proposals, and business plans all seem to be predisposed with results and outcomes. All three seem to be geared towards the realization of a goal or an objective that supports desirable changes and results in society. Competitive grants are designed to be able to provide help and support to various populations who are in dire need of them (USDH, 2000). Action Research Proposals are written because of the need for changes in people’s behavior and responses toward certain issues or themes that need to be improved in order to result to desirable change through action research (Ferrance, 2000). Business plans are also designed in such a way that it provides for the needs of the consumers or the people and influence desirable changes in the economy and the satisfaction of the nation. It includes all the most important decision that one can make in order to make the business progress and be successful in its venture. (My Own Business, 2007)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, competitive grants, action research proposals, and business plans are instrumental in identifying and determining the varied needs of members in the society. These three also differ in their purpose, content, and outline. To have a deeper understanding about the similarities and differences among these three, the discussion about their nature and characteristics is relevant and will be stated in the following paragraphs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Funding programs for a specific group of population takes on the form of competitive grants. Competitive grants aim to address the growing needs of and problems in society. However, grants are only available to those who are eligible to apply and be granted access to the benefits and advantages that goes along with the grant. The funding and support that come from competitive grants are only limited to those who fit the characteristics of its target population. Moreover, these grants are only available for a limited period of time as proclaimed by the public or private organization implementing the program. Examples of competitive grants include training programs for young people who cannot afford to go to school, funding for nutrition and a healthy lifestyle advocacy, etc. (USDH, 2000)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An action research proposal plays a significant role in conducting a research, especially one that is academic in nature. The purpose of an action research proposal is to establish a background about the theme that is to be addressed after the research. In addition, an action research aims to influence change in certain processes and progressions that would in turn affect desirable changes in society. The action research proposal is instrumental in the accomplishment of this mission as it provides an overview of the problem and the solutions that would cause pleasant changes. The action research proposal is the basis of the action research. All the information and other action researches that have been conducted in the past are included in the proposal. In addition, it also contains predictions or calculated guesses of what the action research would lead to. It also includes the various processes that will be employed in order to collect all data, interpret them, and establish a solution to the main problem in the proposal. (Ferrance, 2000)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A business plan is a tool used by professionals in the business arena to predict the status of a specific business venture. It is also a way of preventing losses or cutbacks in the future. The business plan also continuously functions as a monitoring guide in evaluating or assessing the path of the business, whether it follows the plan or it is progressing or digressing in a different direction. Therefore, it is important to include substantial information and integrate it in the plan in order to see that changes that are occurring in a business enterprise. (Berry, 2008) The business plan is also broad than the action plan proposal and the competitive grant because it covers a wider range of information, from consumers, to human resources, capital funds, marketing strategies, etc. (My Own Business, 2007) References Berry, T. (2008). What is a Business Plan? Retrieved March 22, 2008, from Palo Alto Software, Inc. Website: http://articles.bplans.com/index.php/business-articles/writing-a-business-plan/What-is-a-Business-Plan?/ Ferrance, A. (2000). Action Research. Retrieved March 22, 2008, from The Education Alliance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Website: http://www.alliance.brown.edu/pubs/themes_ed/act_research.pdf My Own Business. (2007). Business Plan. Retrieved March 22, 2008, from My Own Business,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Inc. Website: http://www.myownbusiness.org/s2/#1 USDH. (2000). What is a Competitive Grant Program. Retrieved March 22, 2008, from U.S.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Department of Housing. Website: http://www.hud.gov/nofa/suprnofa/sprprt1b.cfm

Antoni Gaudis Architecture Style

Antoni Gaudis Architecture Style Introduction In order to appreciate Antoni Gaudis creative vision we must look at the context in which he worked. It seems that previous studies of Gaudi have not researched extensively into placing him within this cultural context; and have rather preferred to outline him as a lonely reclusive figure or concentrated on his elaborate architectural forms. This dissertation will explore whether political, social and economic developments in the late 19th and 20th Centuries in Catalonia and Spain proved touchstones for the architect, his work and his immediate circle; and whether these factors influenced his creative decisions and have been overlooked throughout his life. The work is composed of three inter-related sections. The first section will discuss Gaudis Catalan roots, and early social influences. Park G?ell will be used to illustrate this. The second section explores Catalan nationalism, social classes and the rise of Catalan industrial capitalism. It will also examine the political conflict and tensions between Castile and Catalonia, including the three Carlist wars, which were fought out on Catalan territory, the disastrous effects after Spains loss of her empire in 1898, and the impact of Tragic Week in 1909. It will consider how these may have affected Gaudi and his working rationale. This section will be analysed through the example of the Casa Mila. The third section will examine Gaudis shift in faith and the impact that this had on his architecture. This will be shown through the example of the Sagrada Familia (Holy family) Cathedral. This discussion starts by considering the view expressed by Clara Gari of the Catalan architects approach: Perhaps what makes a quick understanding difficult in Gaudis work is its daring and fascinating uncertainty, that range which slips between architectural code and structure. Such ambiguity is accentuated much more when the matrixes from which Gaudi extracts a determined stylistic code are not always clearly evidenced. But rather they appear, as often happens, ambiguously confused as a consequence of a sort of intervention, prior to the adoption of the chosen code, which by way of a distorted lens, varies the facets and the colour in it, tricking us with a free all embracing conduct, and with an underlying energy directly emanated from the ethnic heritage which is difficult to simplify Gari seems to be commenting that, despite Gaudis classical education and training as an architect, he could risk being very radical in his use of the accepted architectural codes and structures of his time. In Gaudis work, codes and structures seem to be passed through the filter of his imagination and his Catalan identity, and are transformed into something which may appear distorted but can have a powerful effect upon us as observers. Gaudis Catalan roots and early social influences Antoni Placid Guillem Gaudi I Cornet was born in Tarragona, Catalonia, Spain on June 25, 1852, into a family which had come from a long line of Catalan merchants, miners, farmers, weavers, boilermakers and coppersmiths. Gaudi was introduced to the family craft tradition at an early age when watching his father in his workshop. He was proud of this heritage and once said: I have the quality of spatial apprehension because I am the son, grandson, and the great grandson of coppersmiths All these generations of people gave me preparation. Gaudis predecessors came from a cross-Pyrenean culture that bordered the Mediterranean Sea and were accustomed to absorbing influences from different cultures, while somehow retaining their own Catalan identity. The Catalan language, for example, is closer to the tongue of Languedoc in France than it is to Castilian which is spoken in most of Spain. Joan Bergos explains in his book, Gaudi the man and his works, that: Gaudis lineage therefore has deep, i f distant roots in central Europe, mixed with the virtues traditionally found among the people of Tarragona, a typically Mediterranean people, passionate, industrious, courageous in the face of adversity and somewhat inclined to irony. The Mediterranean region of Tarragona, with its natural surroundings and quality of light, are elements of the rural world that Gaudi seems to provide as references to his architectural forms. His love of nature began as a small child, when rheumatoid arthritis, made physical exploration and play painful and difficult and he was restricted to riding around on the back of a donkey, according to family stories, he was able to study his natural surroundings and to create his own imaginary world. Perhaps because of his difficult start in life Gaudi may have developed an inner world of fantasy, shape, structure and colour, produced by his knowledge of the artisans craft and the natural forms found in his environment. Gaudi came from a deeply religious family and received a thorough Catholic religious education generated from the continuation of medieval Guilds. This would have included obligatory prayer to the Virgin, Christian doctrine, religious morals and religious history. By 1874, at the age of 22, Gaudi had moved to Barcelona with his brother Francesc; and here he began his preparation to train as an architect at the Escuela Tà ©cnica Superior de Arquitectura (Upper Technical School of Architecture). Here he studied Spanish architecture which would have focused upon its many cultural traditions, including: Phoenician, Roman, Greek, Visigothic, Celtic, Arab, Berber and Jewish. These would have been completely absorbed into the thinking of contemporary design so that there was no prejudice against the adoption of Islamic motifs and symbols. One could imagine how important this multi-faceted cultural heritage of Spain would have been for the development of Gaudis own approach to architecture. Gaudi also seemed to share the concerns and ideals that surrounded the dynamic and intellectual atmosphere during his youth, and would have been influenced by the famous intellectuals of the time: Pugin, Ruskin and Viollet-le-Duc. The latter was responsible for the Gothic revival in France and as a pupil of Le Grand Durand he had influenced Frances adoption of Renaissance models and rationalist approach to city planning, which had put the country at the forefront of European artistic and architectural debate. One could also presume that Gaudi had read the work of the English writer Ruskin, in which he states, in his book: The seven lamps of Architecture: I say that if men really lived like men, their houses would be like temples which we would not dare to violate so easily and in which it would be a privilege to live. There must be some strange dissolution of family affection, a strange ingratitude towards everything that our houses have given us and that our parents have taught us, a strange awareness of our infidelity with respect and love for our father, or perhaps an awareness that our life is not for making our house sacred in the eyes of our children, which induces each one of us to want to build for ourselves, and to build only for the little revolution of our personal life. I see these miserable concretions of mud and limestone that shoot up like mushrooms in the boggy fields around our capitalI look at them not only with the repulsion of the offended view, not only with the pain that is caused by a disfigured landscape, not with the painful presentiment that the roots of our national grandeza must have infected with gangren e right down to their tips from the moment that they were planted in such an unstable manner in out native soil. It seems that Ruskins moral and aesthetic dilemma was one that Gaudi would also experience as a young professional architect, and he would move between his support of socialist ideals and various privileged connections with the aristocracy and upper middle classes (his possible clients) throughout his life. Gaudi was discovered by the bourgeoisie without whom his architecture would not stand today. However it seems he was not indifferent to the social life of his age and its contradictions. Other contemporaries working towards these ideals, were: Elies Rogent (1821-1897), whose design of Barcelonas University building was influenced by the German Rundbogenstil, which was a Neo-classical rounded arch; Joan Martorell (1833-1906) who designed the Neo-gothic brick and glazed-tiled church of Saint Francesc de Sales (1885); Josep Vilaseca who collaborated with Lluis Domà ¨nech i Montaner (1850-1923) on the Batlo tomb (1885). As his former professor at the Escuela Tà ©cnica Superior de Ar quitectura, Lluis Domà ¨nech i Montaner was at the forefront of the Catalan Modernist movement, also known as the Renaixenca (or Rebirth), which encouraged art, theatre and literature in the Catalan language. He was also responsible for designing the Palau de la Musica Catalana which symbolises the coming together of the Catalan nationalist sentiment and international culture. It also shows a particular connection to Gaudis Colonia Guell, Casa Vicens and Park Guell, though its elaborate ornamentation, sculptures and colourful ceramic mosaics, all of which seem to refer to a deep connection with Catalan nature and nationalism that were apparent at the time. This connection can be seen in the leaf and flower patterns on the facade of the Palau de la Musica Catalana which are inspired by Moorish architecture and followed the curvilinear design seen in Art Nouveau. At the same time, the civil engineer Ildefons Cerda (1815-1876) had been given the commission to expand Barcelonas boundaries by demolishing its walls and providing land for new residential areas. It seems that his plans were influenced by Haussmanns redesign of Paris, and were based on a similar grid system. Cerda was shocked that the working classes were paying proportionately more in rent for their confined living accommodation than the wealthy paid for their luxurious housing. The design for city, although Neo-classical, was also considered realist because of Cerdas understanding of modern urban sociology and living conditions. It seems that this expansion signalled to other architects that it was acceptable to explore new ways of designing public and private spaces. This new sociological attitude towards urban spaces can be seen as the catalyst for the creation of the idea of the Garden City. The concept of setting up communities outside cities was started by enlightened industr ial philanthropists such as Robert Owen, Titus Salt and George Cadbury, creating small housing projects for their workers in England as far back as 1800. However, the most important of the Garden City movement was Ebenezer Howard whose book Tomorrow: A Peaceful Path to Real Reform, published in 1898, was to become highly influential in town planning throughout the 20th century. The Garden City movement is a good example of the changing social attitude towards the built environment and can be seen in the later planning texts of Tony Garnier and of Le Corbusiers ASCORAL, first published as Les Trois Establissements Humains in 1945. In a short text called Notes on the family house (Casa Pairal) written by Gaudi between 1878 and 1881, he reflects on the relationship between house and family: The house is a small nation of the familyThe privately owned house has been given the name of Casa Parial (family home) who among us does not recall, on hearing this expression, some beautiful example in the countryside or in the city? The pursuit of lucre and changes in customs have caused most of these family homes to disappear from the city, and those that remain are in such a terrible state that they cannot last long. The need for a family house is not only limited to one age and one family in particular but is an enduring need for all families. The text seems to be referring to the unity of a nation and of its people, it reflects the understanding of an architect who strives for sanitation and well being, as well as the anti-urban feeling which had arisen in England and spread throughout Europe. One could presume that it also reflects Gaudis deep-rooted connection with the rural world, that of peasant and craftsman, a world from which he had come. Maria Antonietta Crippa explains in her book, Living Gaudi that: Gaudis attention was not directed immediately to the bourgeois house, but to the needs of everyone. She goes on to say that He does not hide his unease at the excessive, over accelerated growth of cities, which uproot many people from the land of their birth and force them to live in rented houses in the land of emigration. And he applauds the decision to abandon congested city centers for the spacious, light-filled, leafy suburbs. Perhaps this sociological approach is what allowed Gaudi to think up the imaginative design that he created for Park G?ell in 1900. This was a garden city which captured the spirit of the 20th century and followed the fashionable trend in Europe for creating large ornamental spaces. It was a public space which would create a haven away from industrialisation, where the common man, both wealthy and poor, could exercise and see public events during their new-found leisure hours. It was also designed as a space where nouveau-riche families could live comfortably away from the crowded city centre. The park seems to reveal Gaudis extraordinary imagination in what could be seen as an optimistic phase of his life. Maria Antoietta Crippa explains that: Gaudis gardens are reminiscent of The Rose Garden, evoked in the first of T.S Eliots Four Quartets: a place that arouses memories of childhood, but which is also a symbol of a past and a future that are alive in our present: Humankind cannot b ear too much reality. / Time past and time future / what might have been and what has been / point to one end, which is always present. She goes on to explain that the garden is a metaphor not just for an earthly paradise, but also of the power of human memory, another expansion of Gaudis inner world. The park draws together urban sociology, his early childhood interest in nature and his strong sense of Mediterranean Catalan nationalism and symbolism. Gaudi uses the Moorish art of trencadis, a method of deliberately breaking tiles and re-arranging them into intricate patterns. He uses this technique on the long serpentine bench-balustrade where broken ceramic pieces have been arranged into words and symbols with religious and Catalan nationalist connotations. Some historians have also suggested that the Doric columns which consist of fluted shafts made of rough stone, covered at the base with white ceramics, and joined to the ceiling by domes which are supported by gently curving be ams, not only evoke the motion of Mediterranean waves but are also reminiscent of the Temple of Delphos and reflect the culture of Greece and the Mediterranean. They believed the structure of these columns existed as a tribute to Greece, which had won its independence from the Turkish Empire, drawing parallels with the political situation of Catalonia and the Catalans desire for independence. Gaudi arrived in Barcelona at a time of important change in architectural thinking and it seems that he benefited from meeting and leading architects of his day, who were involved in the regeneration of Catalan culture, in which, the re-birth of the language had a vital contribution in Catalans rediscovering their heritage and their common identities. In the journal: Tongue tied: The role of linguistics in Basque and Catalan Nationalism, Ryan Barnes explains how important the rebirth of the Catalan language was: Language has always been an essential element of nationalism, providing a distinctive feature and source of pride for a collective people. The ability to communicate with one another is essential to building bridges between strangers and forging the idea of a nation, which instils the idea of unity among a people that have never met Moreover, communication brings knowledge with it. Language conveys the ideas of a people or nation through literacy works such as poems or novels, which nationalists can look back on with pride. It seems that Catalan nationals were comparing themselves, not to the intellectuals in the Spanish capital, Madrid, but to artists and designers of other nations in Europe who were more technologically advanced, such as: England, France and Germany. The Catalan language had been suppressed for many years by Spains central government but now Catalans seemed to take pride in self-expression, while being aware of developments from the other side of the Pyrenees, including the redevelopment of Paris and the creation of the London squares with their ornamental gardens. They also seemed aware of the Neo-gothic architecture which was encouraged by intellectuals such as Pugin, the architect of the Houses of Parliament and John Ruskins ideas on workers education and benefits. It seems that Gaudi too was aware of these ideas, and although Catalonia was isolating itself from the decline of Spain, it was also keeping up with new and important influences from abroad. Catalonia was becoming a deve loped region within an undeveloped country. The history of Catalan nationalism, social classes and the rise of Catalan industrial capitalism and political tensions in Catalonia and Spain. Catalonia had become the industrial centre for the rest of Spain during the 19th century, a period when there was increasing unrest in the whole country. During the 18th century Catalonia had evolved from an economy based on goods for local consumption to an economy with wider commercial aspirations. This industrialisation took place in a country of untapped raw materials and very low purchasing power. Catalonias manufacturing expansion depended upon its source of energy generated from hydraulic turbines on its irregularly flowing rivers, but in the 20th century the hydroelectric potential of the Pyrenees was eventually secured for advancing industrial production. The class system of Catalan society was largely the result of three successive long waves of industrialisation and capital accumulation, with the attendant growth of new factory-linked centres, the massive importance of the workforce, the consolidation of a skilled working class and a large middle class, together with furth er advances in the direction of secularisation and urbanisation. These three long waves entailed the following developments: the growth of the bourgeois class, the rise of an industrial society based, at first, as in so many other places, on the textile industry, and the establishment of great family fortunes. Karl Marx was writing in Das Kapital at this period of time about the expansion of the bourgeoisie in Europe: Constant revolutionising of production, uninterrupted disturbance of all social conditions, everlasting uncertainty and agitation distinguish the bourgeoisie epoch from all earlier ones. All fixed, fast frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new formed ones become antiquated before they can ossify The bourgeoisie has subjected the country to the rule of the towns. It has created enormous cites, has greatly increased the urban population as compared with the rural, and thus rescued a considerable part of the population from rural idiocy. In common with the bourgeoisie across Europe there was an increasing number of newly rich Catalan industrialists such as Eusebi G?ell and Pere Mila i Camps who were seeking the outward expression of their fortunate position in society. The city culture of Barcelona attracted them because it offered them a style of life that was equivalent to what they witnessed in other European industrialised societies. To express their power, and their love of the new, as Marx discusses, they needed modern fashionable architects who could take advantage of the trends in design that were current in those other countries. Most of the architects at this time were drawn into the Capitalist desire to use space as a commodity that could be built on and sold. Gaudi, although willing to offer his considerable talent to industrialists who were acquiring land for building projects, eventually rejected this approach to architecture in favor of a return to the traditional architectural forms, such as church building, as a symbolic representation of Catalan nationhood. According to Maria Antonietta Crippa, Gaudi was already setting out on a different path in terms of the secularisation of modern architecture, as will be demonstrated in the example of the Casa Mila. In her book, Living Gaudi, The architects complete vision, she suggests that: (Gaudis) constructions were built at a time when a utopian, secularising trend was developing in the world of European architecture. This trend, which was radically different from the direction taken by the Catalan architect, proposed the creation of the new urban and residential spaces that would resolve the imbalances caused by the violent growth of cities and by the technological revolution that took place in the second half of the nineteenth century and the beginning of the twentieth. Despite the apparently luxurious life of Barcelonas bourgeoisie, the political situation in the whole of Spain was increasingly unstable throughout the 19th century. Instead of developing a system of political parties Spain had been confronted by a series of military coups; and instead of political debate there were attempts to change the written constitution. Between 1822 and 1875, opposition to liberal capitalism led to five civil wars, which were fought out on Catalan territory. The last three were to be known as the Carlist wars, in which royalists and the military opposed the liberals and republicans, and this conflict continued into the 20th century with increasing brutality and bloodshed. The Third Carlist war ended in 1876 when Gaudi was 24. Gaudi believed that: war, offering violence as a solution to any problem, is inevitably demoralising. The Crusades were a failure and many sensible Carlists abandoned that cause in the face of the behaviour of the Carlist forces. It seems that Gaudi was interested in public affairs and followed developments on the political scene. He once said: I am very like my father. At one point, not long before he died, there had just been elections, and he still had enough enthusiasm for the subject to ask me to tell him which candidates had been elected He railed against separatism and he defended energetically the ideas of rationalism and a strong and united Spain. Gaudi was one of a large group of intellectuals known as the generation of 98. In 1898 the political decline of Spain worsened when it entered a war with the USA, which it could not afford to fight. America supported the minority of planters in the colony of Cuba, who were making demands for emancipation from Spain. Following Spanish reprisals against these rebels, and supported by fictitious claims in the US press, America launched an attack on Spanish forces which caused enormous loss of life and led to Cuba being liberated into an American sphere of influence. The shock of defeat in Spain was overwhelming, as Gabriel Tortella explains in The Development of Modern Spain, an Economic History of the Nineteenth and Twentieth Centuries: the loss of markets for industry and agriculture, the loss of human life, of physical and military resources and income to the Treasury, the disappearance of various transportation and communication networks, and perhaps the most important, a widespread sense of revulsion and demoralization. For Spanish rulers and people, it seems that such a national humiliation inflicted by a relatively young democratic state would mark their country out as deeply flawed and unstable in the modern age of the early 20th century, and would be linked to decline, political chaos and eventual brutal civil war in 1936-1939. A few years after this catastrophe, Gaudi began work on the Casa Mila, a building six stories high, with eight apartments on each floor grouped around two internal courtyards, one circular and the other oval. It is designed so that light floods in through the two inner courtyards which are open to the sky. Gaudis idea was that the building should be a pedestal for an enormous statue of the Virgin Mary accompanied by two angels, which he had hoped would stand 25m above the roof of the building and would have dominated the city. The building seems to reflect Gaudis revulsion at the anti-clerical violence in Spain and loss of spiritual meaning in modern day society. Perhaps he would have agreed with Kandinskys view that: the nightmare of materialism, which has turned the life of the universe into an evil, useless game, is not yet past: it holds the awakening soul still in its grip. It seems that Mila I Camps was uneasy about the appearance of the proposed vast statue of the Madonna on the roof of his property, as according to art historian Robert Hughes: given the turbulence of 1904 it would probably lead to the destruction of his building by infuriated anti-clerical mobs. It seemed that Gaudi was obliged to convey the importance and opulence of the life of this new entrepreneurial class, who: did not look to the past, but only desired one thing: to invent their own future. Instead of the statue of the Virgin Mary, Gaudi was compelled to replace it with ventilation towers, chimneys and sculptures. The stair units are topped with crosses with four equal arms and the chimneys are surmounted by small domes similar to warrior heads. According to Maria Antonietta Crippa the resulting sculptures on the roof: (carry) a powerful emotive charge. She goes on to say consider, for example, that way that he uses catenary structures and fluted surfaces, or the features that appear in his artificial landscapes and stone gardens; these elements all work to create a fantasy world, as in the case of the multitextured, undulating faà §ade of Casa Batllo, or the mysterious ghost world of the roof terrace of Casa Mila. Could these anguished, twisted shapes express Gaudis inner fantasy world? Or indeed his mental state at the time? Could they possibly convey the violence of his times and his personal bereavements? It is reasonable to consider that the architects creative process is strongly influenced by his unconscious mind, as Karl Jung argues: Archetypes are numinous structural elements of the psyche which have a degree of autonomy and energy of their own, which allows them to attract whatever contents of the consciousness that suit them. These are not hereditary depictions, but rather certain innate predispositions to form parallel representations, which I called the collective unconscious. One could assume that these distorted forms were connected with his distress at the loss of his preferred sacred symbol, the Mother of Christ, but may also have held a more personal significance as a representation of his own mother, who had died 30 years previously along with his brother Francesc. The period following their deaths, in 1876, had caused an all enveloping depression for Gaudi. Reflecting on the Casa Mila it was probably a good idea that Gaudi had not used the building as a living shrine, as violent protests again erupted in the city, and saw the burning of 40 religious schools, convents and monasteries, and 12 Parish churches in 1909, the rioters considering the Church to form part of the corrupt bourgeois structure. The so-called Tragic Week seemed to affect Gaudi deeply; perhaps this is why everything he produced afterwards seemed to be built in the Catholic spirit of somehow making amends for the destruction. Could it be that he was carrying the burden of unconscious guilt for his own losses and for those that had devastated the Mother Church? At the same time as dealing with this spiritual crisis, it seems that he was coping with failing physical health. The death of Gaudis patron Don Eusebi G?ell in 1918 ground him to a complete halt, after which it is presumed that he had a psychological breakdown. During his last eight years of increasing isolation, perhaps he turned his back on the chaotic events in his country and withdrew into a life of abstinence and religiosity. Upon these painful tragic loses, after his fathers death and the death of his sisters daughter Rosa, his sense of uncertainty about life and on suffering from bouts of Mediterranean fever. He began his descent into a strict life of religiosity. My closest friends are dead; I have no family, no clients, no fortune, nothing. Now I can dedicate myself wholly to my church. Gijs Van Hensbergen summarises the crisis for Gaudis generation when he explains in his book: Gaudi the Biography: Spains loss of her empire in 1898 and the Tragic Week of 1909 in which convents and churches were burnt down; both had strong effects on Gaudi, his friends, patrons and completely changed his working patterns. The political situation in Catalonia was a complex, potentially explosive one. Catalonias alliance with Spain (Castile) was one of immense tensionBefore the civil war, some Spanish intellectuals and politicians recognised the dangers, but tragically they didnt have the power to halt the momentum of the approaching crisis. Few generations have ever been so savagely self analytical as Gaudis. Few have put themselves through such painful discoveryThese political and social tensions between reform and reaction provide the subtext and hidden structures of Gaudis work. Shift in faith and its impact on Gaudis architecture The wish to form something uniquely powerful and symbolic in a time of unpredictable political and social events may be at the heart of Gaudis most famous design, the cathedral. A personal account of Gaudi is given by one of his close friends Joan Bergos who remarked on the transformation in Gaudi during the latter years of his life, when he became completely consumed by his creative masterpiece. Bergos said: Faith changed the passionate, impetuous, irascible youth into a serene, balanced, exemplary man, who only on rare occasions gave vent to any temperamental outburst and who radiated such a beneficent aura that he sometimes inspired conversion and even heroic sacrifice in those lives he touched. Furthermore, Mark Burry suggests in his book Expiatory Church of the Sagrada Familia: Architecture in detail: The Sagrada Familia is a biography of a singular architects coming to terms with his time, his personality and, eventually, his vulnerability. Also one could also consider that Gaudi had been influenced by Viollet-le-Ducs statement that: We must find creativity through an accurate knowledge of the works of our ancestors. Not that such knowledge must lead us to imitate them slavishly, but rather it will reveal and make available all the secret skills of our predecessors. Perhaps what was important for Gaudi was that a designer must take from the traditional what he has absorbed into his own knowledge and re-interpret and re-work it so that it can appear innovatory and familiar, as well as inspirational. When Gaudi moved to Barcelona as a young man, it seems that he had been impressed with its wealth of historical architecture, which dated back to the Middle Ages. He had visited the Basilica Church of Santa Maria del Mar in the Ribera district which has three aisles forming a single space with no transepts and no architectural boundary between nave and presbytery. The simple ribbed vault is supported on slender octagonal columns, and daylight streams in through the tall clerestory windows. The foundation stone was laid by King Alfonso IV in 1329 and the whole building was carried out by local people including dockworkers, who collected the large stone slabs from near

Alienation Essay -- essays research papers

Love is one of the most liberating connections two people can hold between each other when it is authentic and sincere. Many find completion and satisfaction when they find this ideal, true love in another. However, when love is turned into a faà §ade in order to create the image of an perfect, fulfilling relationship, it can be alienating and destructive. In Walker Percey’s essay, The Man on the Train, he claims that love is ultimately a source of alienation instead of an escape into wonderful satisfaction. This theory is exemplified in Frank Capra’s It Happened One Night, a story of a woman, Ellie, on a journey to fill her void of true love and escape her feelings of alienation. only exacerbates her sense of alienation instead of functioning as a cure. Until Ellie can find real love within herself she will never be fully satisfied with her life. In the mean time she involves herself in many different scenarios with various men seeking some form of love, her distract ion from alienation.   Ã‚  Ã‚  Ã‚  Ã‚  The opening scene of â€Å"It Happened One Night† illustrates that Ellie has all the luxuries one can wish for, yet she is still dissatisfied with her life. She argues that although she is given everything she is still not happy. During an argument with Peter Ellie explains the reason for her alienation, â€Å"People who are spoiled are accustomed to having their own way. I never have. On the contrary. I've always been told what to do, and how to do it, and when, and with whom.† As a result she finds herself on a quest for her husband to be, King Westley, whom her father strongly disapproves of. In the course of her search she falls in love, yet again with Peter Warne. By the end of the movie Ellie and Peter seemingly live happily ever after. The love that Elle pursues is a forged feeling. She shifts so easily from her adoration for King Westley to her love for Peter Warne that it leads one to believe that it is disingenuous. Throughout â€Å"It Happened One Night† Ellie is being taken care of by someone else other than herself. In the beginning her father looks after her. Then on her search for her husband, Peter takes Ellie under her wing. The men in her life all play a role of a nurturer or a protector, in a sense replacing the role of her father. Ellie is essentially in search of a man that can support and nurture her. The men that fulfill Ellie’s needs in... ... (Percy 99). Furthermore â€Å"[Ellie] is taking refuge in the standard rotation of the soap opera, the acceptable rhythm of the Wellisian-Huxleyan-Nathanian romance of love among the ruins† (99). Although Ellie believes she is truly in love with Peter and plays a part in a great adventure of romance, she is just following a well-known path another has already taken. Percy continues to say that Ellie’s passion for Peter is â€Å"far from being a free exploration, it is in reality a conforming to the most ritualistic of gestures: that which is thought to be proper and fitting for a sexual adventure† (99). Finally, Ellie’s pursuit for love does not prove to be an effective method to terminate alienation. Her love for Peter will only last as long as it can attain her attention, or until the next gentleman with a flair for adventure comes along. Ellie will continuously seek love from various people. Until Ellie tires from â€Å"excursions into the interesting† and begins a journey â€Å"into [her] own past in the search for [herself]† (95) will she find authentic deliverance from alienation. As a result love only plays a part as a distraction from her boredom, and plunges herself deeper into alienation.

Great Aspects of Kentucky :: essays research papers

Great Aspects of Kentucky Kentucky could just be the best place between the Pacific and Atlantic Oceans to live. From "Happy Birthday" to Abraham Lincoln, Kentucky has made a great contribution to history. Being the 15th state to join the Union in 1792, Kentucky has brought forth a number of important people and aspects to the United States. A look back over Kentucky's history will find items that American citizens use in every day life and may not know or even wonder how or where their existence came about. The only National Holiday honoring American mothers was bought on by a teacher in Henderson, Kentucky, Mary S. Wilson. In 1914 president Woodrow Wilson inducted the second Sunday of May as Mother?s Day. A song sung daily across the U.S. was written in 1893 by sisters, Mildred and Patricia Hill, who were teachers in Louisville, Kentucky. The songs first intended use was to be a classroom greeting entitled ?Good Morning to All.? After a court battle, in 1934, the copyright was proved to belong to the Hill sisters and the song ?Happy Birthday? was published and copy written in 1935. Aside from inventions, Kentucky holds claim to a number of great American citizens. Two of the most important men during the American Civil War came from Kentucky. On February 12, 1809 Abraham Lincoln was born to Thomas Lincoln and Nancy Hanks, one of three children. He won the Republican Party vote and became president in 1860. He held his presidency through the American Civil War and reigned victory over Jefferson Davis, also a Kentucky native, to eventually abolish slavery. Even with his move from Kentucky to Indiana at the age of seven, many Kentucky residents are proud to hold claim to such an upstanding American citizen. Jefferson Finis Davis was born between 1807 and 1808, his elders were unsure of the exact date, to Samuel Emory Davis and Jane Cook, being the youngest of ten siblings who lived in Todd County, Kentucky. Davis was the Confederate president during the American Civil War, 1861 to 1865. In 1846 he resigned his House seat to fight in the Mexican-American Wa r with the Mississippi Rifles, a regiment he established, and served as the colonel. He went on to serve in several other political positions and finished writing A Short History of the Confederate States of America two months before his death in 1889. Great Aspects of Kentucky :: essays research papers Great Aspects of Kentucky Kentucky could just be the best place between the Pacific and Atlantic Oceans to live. From "Happy Birthday" to Abraham Lincoln, Kentucky has made a great contribution to history. Being the 15th state to join the Union in 1792, Kentucky has brought forth a number of important people and aspects to the United States. A look back over Kentucky's history will find items that American citizens use in every day life and may not know or even wonder how or where their existence came about. The only National Holiday honoring American mothers was bought on by a teacher in Henderson, Kentucky, Mary S. Wilson. In 1914 president Woodrow Wilson inducted the second Sunday of May as Mother?s Day. A song sung daily across the U.S. was written in 1893 by sisters, Mildred and Patricia Hill, who were teachers in Louisville, Kentucky. The songs first intended use was to be a classroom greeting entitled ?Good Morning to All.? After a court battle, in 1934, the copyright was proved to belong to the Hill sisters and the song ?Happy Birthday? was published and copy written in 1935. Aside from inventions, Kentucky holds claim to a number of great American citizens. Two of the most important men during the American Civil War came from Kentucky. On February 12, 1809 Abraham Lincoln was born to Thomas Lincoln and Nancy Hanks, one of three children. He won the Republican Party vote and became president in 1860. He held his presidency through the American Civil War and reigned victory over Jefferson Davis, also a Kentucky native, to eventually abolish slavery. Even with his move from Kentucky to Indiana at the age of seven, many Kentucky residents are proud to hold claim to such an upstanding American citizen. Jefferson Finis Davis was born between 1807 and 1808, his elders were unsure of the exact date, to Samuel Emory Davis and Jane Cook, being the youngest of ten siblings who lived in Todd County, Kentucky. Davis was the Confederate president during the American Civil War, 1861 to 1865. In 1846 he resigned his House seat to fight in the Mexican-American Wa r with the Mississippi Rifles, a regiment he established, and served as the colonel. He went on to serve in several other political positions and finished writing A Short History of the Confederate States of America two months before his death in 1889.

The Communist Manifesto and The Jungle :: essays research papers

In The Jungle, Upton Sinclair uses a true to life story to demonstrate the working man’s life during industrialization. Marx depicts in the Communist Manifesto an explanation of why the proletariat is worked so hard for the benefit of the bourgeois, and how they will inevitably rise up from it and move to a life of communism. When The Jungle and the Communist Manifesto were written, the proletariat, or working class, was a commodity of commerce. Like their brothers, they subjected to competition and all of the quick and sudden changes of the market. Before the industrialization movement began, there was more of a blend between the classes, and now there is a distinct separation between the bourgeoisie and the proletariat. Because of the industrialization of the countries, the replacement of manual labor with the use of machinery and the division of labor, the work of the proletarian has become homogeneous. It does not contain the individuality or charm of the laborer as handmade goods do. The worker instead becomes part of the machine and is reduced to performing menial, repetitive tasks. Thus, the workman's pay rate reflects his work, and is reduced to minimum amount needed to barely sustain them. Therefore, as the skill needed to perform the job reduced, so does the amount of the wages. Also, as industrialization increases, so does drudge and toil. The worker become, in the eyes of the bourgeois in control, a part of the machine and as expendable and as easily replaced as any part of the machine. This is in the forms of prolon ged work hours, amount of work done in a certain time, or by the increase of the speed of the machinery, which wears down and drains the workers. Modern industry has replaced the privately owned workshop with the corporate factory. Laborers file into factories like soldiers. Throughout the day they are under the strict supervision of a hierarchy of seemingly militant command. Not only are their actions controlled by the government, they are controlled by the machines they are operating or working with, the bourgeois supervisors, and the bourgeois manufacturer. The more open the bourgeois are in professing gain as their ultimate goal, the more it condemns the proletariat. In other words, the more industry becomes industrialized or developed, or the less physical or mental skills a laborer needs to complete their task, the easier it is for women and to move up into equal or higher positions than that of men.

Progressive Movement Essay

The period from 1890 to 1917 in the history of United States is known as Progressive era. This period is marked by an all-encompassing and intensive change in all spheres of American life viz. political, economic and social. According to Nevin and Commager, this period was â€Å"marked by revolt and reform in almost every department of American life. Old political leaders were ousted and new one enlisted; political machinery was overhauled and modernized; political practices were subject to critical scrutiny and those which failed to square with the ideals of democracy were rejected.† (p. 382) These leaders from middle class pleaded for government regulation of big businesses to prevent exploitations pf the weaker sections. Stressing on the needs for reforms, Theodore Roosevelt said, â€Å"†No hard-and-fast rule can be laid down as to the way in which such work [reform] must be done; but most certainly every man, whatever his position, should strive to do it in some way and to some degree.† (Roosevelt) Most of the problems that Progressives wanted to tackle was an outcome of the industrial expansion and the political-industrial coalitions of the Gilded Age. During the Progressive almost every department of American life was overhauled and modernized. Thus Progressivism was a movement with â€Å"predominantly middle class objectives and viewpoint, deriving much of its support from small businessmen, farmers and professional people.† ( Parkes, p.544) At the federal level, the Progressive movement set in with the inauguration of the President Roosevelt curtailed the powers of the large organizations was epitomized through the suite against The Northern Securities Company in 1903. He introduced other legislative measures to breakdown the monopoly of the large corporations. Trust-Busting was the first radical step taken by Roosevelt that was aimed at the breaking of monopolies in any form and its abuses. Second major proponent of Progressivism at the Federal level was President William Howard Taft (1909-1913) who accomplished more progressive legislation than the Roosevelt. He introduced and enacted law to check corrupt practices during the elections. He dissolved ninety trusts under the Sherman Anti-Trust Act (these trusts were saving huge taxes in the name of charity and were involved in certain illegal activities). He strengthened the cause of democracy when he propagated the idea of direct elections for the senators and introduced 17th amendments in the U.S. constitution. Woodrow is the next in the row for progressive presidents. He introduced far-reaching economic reforms and adopted a number other progressive measure to capacitate the entire American spirit with purpose. Hs foremost priority was the revision of tariff and introduction of viable reforms. Secondly, he introduced another Act to reconstruct the monetary and banking sector. Although his program of more progressive reforms were cut short but the outbreak or WW II but two more constitutional amendment (18th and 19th) became effective in his presidency.[1] Progressives could not bring about the revolutionary transformation of the political and economic system. The evident disappointment of the Progressive movement was its disinclination to deal with racial discrimination. Although it had a national agenda but it was meant for Whites only. The Afro-American suffered from the victimization at the social and state level through disfranchisement, Jim Crow laws, and poverty.   Additionally, it failed to address the questions of class conflict and ended in despair for small owners and businessmen. Yet it cannot be denied that through their reforms they tried to revitalize democracy and made the rulers responsible and accountable to the public. â€Å"Perhaps the best known results of this era are the 18th and 19th Amendments, Prohibition and woman suffrage respectively. But this legislation really came at the tail end of the period that has come to be known as the â€Å"Age of Reform.† The amendments were actually the byproducts of an immense social and political upheaval which changed forever the expectations of the role government would play in American society.† (PBS) References Nevins, Allan& Commager, Henry S. 1966. A short history of the United States. New   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   York: A. Knopf. Parkes, Henry B. 1959. The United States of America—A History. New York: Knopf. PBS. The Progressive Era 1900-1918. On-line. Available from Internet, http://www.pbs.org/wgbh/amex/eleanor/peopleevents/pande08.html, accessed 23 March   2008. [1] 18th Amendment of U.S. Constitution the process of introduction of Prohibition was completed whereas 19th Amendments granted the right of vote to the women on equal terms with men.

Nike sweatshop Essay

1) Should Nike be held responsible for working condition in factories that it does not own, but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore, it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However, Nike, like any other capitalistic enterprise, is looking for economy of scales and making more money for its shareholders, so each dollar counts. In this case, Nike business ethics is being questioned. From another point of view, workers and employers have a voluntarily contract engagement and working conditions are on the same level as at other local enterprises. However, if Nike claims to be a social responsible corporate citizen, it has to maintain business practices accordingly. They have to influence their partners to provide better working conditions and avoid long hours for child labor. Otherwise, they should be like everybody else and benefit from prevailing business practices in the third world countries. 2) What labor standards regarding safety, working conditions, overtime, and the like, should Nike hold foreign factories to: those prevailing in that country, or those prevailing in the United States. Nike has to follow traditional labor standards prevailing in the supplying countries due to the absence of ownership for production facilities. It will be almost impossible to impose American labor standards regarding safety, working conditions and overtime into a foreign country, because they all have their own authorities that regulate these issues. Cheap labor is their only competitive advantage to attract foreign direct investments. Changing labor standards in compliance with the US regulations will lead to factory overhead expenses increase and lose of economies of scale. Therefore, Nike should follow the current regulations and try to improve the standards and working conditions at their supplying factories to a certain acceptable extent. 3. An income of $2.28 a day, the base pay of Nike factory workers in Indonesia, is double the daily income of about half the working population. Half of all adults in Indonesia are farmers, who receive less than $1 a day. Given this, is it correct to criticize Nike for low pay rates for its subcontractors in Indonesia? Nike shouldn’t be solely responsible for the low pay rates for its subcontractors in Indonesia. It reflects the current labor market situation and the way local economy operates. However, Nike should do their best to influence the improvement of working conditions and pay rate increase at its subcontractors. Not only Nike exploits that the benefits of low pay rates in Indonesia, but, other foreign companies as well. It should be a common strategy to influence the improvements. These changes can’t happen at once, it should be a long-term strategy for the benefit of local workers. For instances, the average hourly pay rate is $1.3 in Moldova. This number is significantly low than in the Western Europe. Many Western businesses are exploiting this advantage. China is another good example where average monthly salary has risen from $250 in 2005 to $600 in 2012. It was the government of China policy to increase salaries. Therefore, local governments should influence the pay rate increase, and MNE will follow the rules of the game. 4. Could Nike have handled the negative publicity over sweatshops better? What might have been done differently, not just from the public relations perspective, but also from a policy perspective? Nike could have done a better job addressing not only the age issue and inferior working conditions, but the pay rate increase as well. Nike preferred to take care of certain critics selectively, leaving behind the main concern- pay rate. Charging premiums for their products, Nike can afford be more accurate in selecting subcontractors and promoting better working conditions on sites. Nike hired onetime US Ambassador to the UN, US Congressman, and former Atlanta Mayor, Andrew Young, to assess working conditions in subcontractor’s plants around the world. He made a mildly critical report spending two weeks and visiting 15 factories only. It is obvious that the report was subjective and led to even more critics from human rights and labor groups. Nike should have been more objective showing more opportunities for improvement and making more positive publicity from eliminating trouble issues. 5. Do you think Nike needs to make any changes to its current policy? Is so, what? Should Nike make changes even if they hinder the ability of the company to compete in the market place? Nike has to make changes to its current policies and support the Workers Rights Consortium. The times has changed and the business ethics is more important nowadays than it used to be several years ago. More attention is paid to top managers’ compliance with the ethics code after major bankruptcies involving unethical behavior, for instances, Enron. Nike policies have to be updated to the modern conditions and business environmental requirements. Nike should care not only about its shareholders, but, about all stakeholders, including suppliers and consumers. These new trends should be stated in their policy clearly. 6. Is the WRC right to argue that the FLA is a tool of industry? The Fair Labor Association grew out of the Presidential task force on sweatshops and included the Lawyers Committee for Human Rights, the National Council of Churches, the International Labor Rights Fund, some 135 universities and companies such as Nike, Reebok, and Levi Strauss. It means that this Association was supported and funded by the companies whose operations they should examine. There is an obvious conflict of interests. It is more likely a tool for industry to protect itself and create publicity loyal to industry members. The Workers Rights Consortium is more independent, backed, and partly funded, by labor unions and refuses to cooperate with companies, in order not to â€Å"jeopardize its independence†. Therefore, they are capable of carrying out truly independent unprejudiced sweatshop audits. 7. If sweatshops are a global problem, what might be a global solution to this problem? There is no a global solution to the problem of sweatshops while inequality and differences in stages of economical development exist. MNE are looking for better productions conditions and cheap skilled labor. There always are â€Å"third world† countries offering lower pay rates to attract foreign direct investments than their neighbors. It is a complex problem that requires a holistic approach. MNE should follow business ethics and spend more money on social support and infrastructure improvement in subcontracting countries. United efforts of businesses, governments and the United Nations can only make a difference. Sweatshops are the only way of income in many countries. People have no choice, but, to work at sweatshops or die from starvation. Poverty reduction and life conditions improvement are the modern global challenges for the developed countries. It is unfair to make extra billions in profits at the expense of the poor and undeveloped countries in the 21st century. // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

Consequences of Unethical Behavior Essay

I had not heard of this until now, actually. Google paid their way out of CEO prosecution last year. Not only was their behavior unethical, and illegal, it was very socially irresponsible to the American people. Google was taking part in advertising narcotics and other prescription drugs for an illegal Canadian pharmacy on the American internet; making all of these drugs readily available to the American people. David Whitaker, a federal inmate and convicted con-artist became posed as an American government agent who went undercover to prove Google knew exactly what was going on. Google advertisement executives accepted the $200,000 worth of the government’s â€Å"set-up† money to begin advertising. Whitaker collected emails and recorded calls to prove that Google knew what they were doing were illegal. Even though it was obvious through the evidence to see that Google representatives knew that the advertisements were illegal, they extended Whitaker a â€Å"very generous credit line and allowed me to set my target advertising directly to American consumers. On August 24th, 2011, Google paid $500M dollars to pay their fines and avoid prosecution of their C. E. O. Larry Page. Through the emails and recordings, it is made obvious that Page knew exactly what was going on. Google was allowing illegal Canadian pharmacies to platform their ads on Google and target the American population. Google allowing American consumers to be targeted is absolutely outrageous. Google’s $500M fine covers the advertising costs and profits of the companies. The Department of Justice also has a â€Å"non-prosecution† agreement with Google. Now, what exactly is a â€Å"non-prosecution† agreement? To me, this all sounds like something illegal all the way around. How can a company, any company, buy their way out of prosecution? How can a C. E. O. not be classified as a drug peddler who well knows of what is going on within his company? How does this make him any different that Bernie Madoff or the Goldman Sachs C. E. O.? Google was allowing drugs to be sold through their network, period point blank; with the citizens of America being the target. How can a company buy their way out of prosecution? I just do not understand. If I was caught selling drugs, or giving people a platform to sell, I would be prosecuted to the fullest extent. Would I be able to buy my way out of prosecution? I absolutely would not! The American government would lock me away and take their sweet time about taking me to trial and finishing my case. Why was this not made more public? Now, it seems, Google is being looked into from every aspect, in which they should.

Music and why it should be used in schools

Music is a form of art. It is used daily in many parts of the world, different kinds for everyone. It improves focus, gives students a better mood and it helps pass the time. Even though it may create an antisocial environment listening to music with headphones in classes has more good outcomes then bad. Students minds wander, No matter what. But personally when I am listening to music and working I'm more concentrated and I work faster. A wandering mind is unhappy, most of that time it is spent focusing on the inadequacy of life; music brings you back to the present.In your classes you need to focus. And what better way to do that then when listening to music? Though it has been proven that â€Å"some students can study effectively with music playing, while others are distracted by any outside stimulus†. You would find that more students can listen and study at the same time then people that cannot study with music playing in the background. â€Å"It breaks you out of Just t hinking one way,† said Dry. Teresa Leslie, an assistant professor in the music therapy program at the University of Miami.In biological terms melodious sounds help encourage the release of dopamine in the reward area of the brain, as would eating a delicacy, looking at something appealing or smelling a pleasant aroma† said Dry. Amid Sod. That being said listening to music in the classrooms would bring a positive vibe to students as dopamine releases â€Å"good† feelings. Students who are in a better mood give the teachers they are with a better attitude, meaning that they do not deal with kids who are in a bad mood due to the fact that the dopamine did not release Into he reward section of the brain.When students have a good attitude they are more than likely to learn better. And If students learn better they will get a better grade. When students listen to music In class It passes time faster and then they will not be rushing to finish before the bell rings to go to their next class. Cons of listening to music with headphones In class are equally Important to the pros of using headphones In class. One of the cons being that It may create an antisocial classroom environment with everyone listening to their music and not participating tit their peers as often as they would If they did not use headphones.Another con would be subliminal messages In songs that the kids are unaware of, changing their way of thoughts about certain things. Also If an alarm or announcement were to go off the students would not be able to hear It as their music may be up to loud. As you can see listening to music with headphones In can benefit the students and teachers In their classroom environment, In both good and bad ways. Even If It's for certain days of the week students should be given the chance to prove how they learn with USIA.I'm not saying that they need to listen to the music constantly because they still need to pay attention to lectures or presentation s from others. And It should be Individually discussed between the student and teacher. So If It makes the loudest and most difficult student to teach be able to learn, why not try It? Music and why it should be used in schools By skeletally headphones in classes has more good outcomes then bad. Student's minds wander, kids who are in a bad mood due to the fact that the dopamine did not release into than likely to learn better.And if students learn better they will get a better grade. When students listen to music in class it passes time faster and then they will not be music with headphones in class are equally important to the pros of using headphones in class. One of the cons being that it may create an antisocial classroom environment with everyone listening to their music and not participating with their peers as often as they would if they did not use headphones. Another con would be subliminal messages in songs that the kids are unaware of, changing their ay of thoughts about certain things.Also if an alarm or announcement were to go off the students would not be able to hear it as their music may be up to loud. As you can see listening to music with headphones in can benefit the students and teachers in their classroom environment, in both good and bad ways. Even if it's for certain still need to pay attention to lectures or presentations from others. And it should be individually discussed between the student and teacher. So if it makes the loudest and most difficult student to teach be able to learn, why not try it?

Functional Status Assignment Example | Topics and Well Written Essays - 250 words

Functional Status - Assignment Example Patient’s history is needed when assessing and interviewing patients, because they could be characteristics that might interfere with the assessment. When interviewing, the clinician should be aware of the patient’s daily concerns and ask specific questions. This rapport helps the clinician and patient communicate effectively. Medical history is another area clinicians should ask elderly patients questions regarding their physical nature. For example, eyes, mouth, ears, throat, chest, neck, musculoskeletal back pains, and neurologic. Regarding drug use history, the history has to be recorded, and the elderly counseled in order to stop the habit. For example, tobacco and alcohol abuse (Besdine, 2013). Physical examination is something clinicians have to observe critically because it tells a lot about elderly patients, for example vital signs such as heart rate, skin color, and abnormalities within the body (Bickley, 2013). The process of reasoning is what all clinicians go through, and they differ broadly in terms of personal style, training, communication skills, and experience (Bickley, 2013). Clinical reasoning involves developing, testing hypotheses and establishing working diagnosis. Besdine, R. W. ( 2013). Evaluation of the elderly patient. Retrieved Dec 30, 2014 from

Marketing Campaign for Ocean Spray Essay Example | Topics and Well Written Essays - 1000 words - 1

Marketing Campaign for Ocean Spray - Essay Example This mechanism which was coined by Crown Holdings Inc, had reduced the effort which was required to pen the jar. The appearance of the new lid is somewhat similar to the normal twist lid. The survey conducted found that Orbit lid was much easier to open than a normal jar out of the 100 respondent 85 of them considered it to be ‘much easier’ (Packaging World, 2012). therefore this was proved that the open lid would satisfy the customers and would provide an easy way to access he bottles. According to an article, the market has opened wide for easy open cans. With several new and modified new styles, companies are providing the customers with more convenient choices of their meals. As per the can manufacturer institute, the can shipped for human food consumption has exceeded about 25billion per year. Recent survey has revealed that in US more than 70% of the consumers eat few meals which are on the run each week (Wiemer, 2005). Recommendation Based on the innovation and th e rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at the mid age level and the survey was also conducted on the women who belong to the age group of 40 plus. Therefore running advertisements would help them to know about the new re-launch of the product... Based on the innovation and the rate of acceptance the company has decided to participate in the Christmas Exhibition to be held in London. Before participating in the exhibition, it is necessary to promote or to generate awareness in the mind of the customers about the new product. So at the initial stage promotional campaign such as advertisements would be aired in some channels mainly in food channels to generate awareness. The advertisements would also run on the other channels which are the most viewed channels by the mid level age groups, this is because the product is mainly aimed at the mid age level and the survey was also conducted on the women who belong to the age group of 40 plus. Therefore running advertisements would help them to know about the new re-launch of the product with an easy open lid allowing them to easily open the jar. In addition to the advertisements, hoarding and bill boards will add on to the promotional activity. A big banner, situated in the peak are a would allow consumers to look at it and know about its re launch. The exhibition is also a big platform to re launch the product. There are thousands of people visiting the exhibition, thus making the avenue attractive would provide success for its target people.