Case study McDonalds Business Plan

Case study McDonalds Business Plan In view of the current issues facing the company as well as the result of the SWOT analysis and Porters Five Forces Analysis, McDonalds may find it compelling to enter new offshore markets. Consequently, the Asia-Pacific region, more particularly China has been considered a promising market for McDonalds. The SWOT analysis revealed that McDonalds has the internal capabilities to enter new market and that external threats make it imperative for the company to enter new markets. In addition, Porters Five Forces Analysis also confirms that McDonalds initiative to expand to China could benefit the company to a large extent. Finally, the PESTEL Analysis also suggest that China is potentially a good new market for McDonalds. 1.0 Introduction A news article by Nicholas (2010) featured McDonalds voluntary recall of tumblers sold in its store. As revealed in the article, the tumblers were sold at McDonalds as part of the promotional tie up with a new film. According to the news article, the tumblers contained cadmium, which is a toxic substance that is extremely dangerous to the developmental health of children (Nicholas 2010). In response to the issue, the Consumer Product Safety Commission called on fast food companies for a stricter and thorough review of domestic and international supply chains in order to prevent products with potentially dangerous elements to reach its stores (Nicholas 2010). Consequently, this issue could add to the list of challenges being faced by the company. To recall, McDonalds has also been held responsible for obesity among children in the US and the UK (Kilkenny, 2010), which may so far be considered as the most disastrous issue facing the company. In view of the issues facing the company, Mc Donalds may find it vital to launch new business initiatives. This paper presents a business plan for McDonalds, which centers on the strategic issues facing the company and on the result of the SWOT (strengths, weaknesses, opportunities, and threats) Analysis, Porters Five Forces Analysis, and PESTEL (political, economic, social, technological, environmental, and legal) Analysis conducted on the company. 2.0 McDonalds Company: Business Overview According to Adams (2007), McDonalds is a popular destination for fifty million customers every day, making the company one of the largest fast food restaurants in the world. McDonalds is considered as the worlds leading fast-food Company in terms of revenues and number of restaurants. At present, there are about 32,500 McDonalds stores in over 100 countries across the globe, employing a total of 385,000 employees worldwide (McDonalds 2010). The company is headquartered in Oak Brook, Illinois, but its operations span from the United States to Europe to the Middle East and to the Asia Pacific region (McDonalds 2010). McDonalds stores sell a standardized menu, but there are slight variations depending on the country where the store operates. For example, aside from its standard menu, McDonalds sell coconut water in Brazil, rice burgers in Taiwan, and porridge in the UK to suit the local taste of the customers (Adams 2007). The key or standard products served at McDonalds stores include hamburgers and cheeseburgers, chicken sandwiches, French fries, wraps, chicken nuggets, salads, desserts, sundaes, soft served cones, pies, as well as cookies. Furthermore, McDonalds also serves a wide range of beverages including milk shakes, soft drinks, coffee, and flavored tea. In addition, McDonalds also sells breakfast items especially in the US and many international markets, whereby breakfast offerings include muffins, biscuits, hotcakes, and bagel sandwiches. McDonalds markets its products under the following global brands: Big Mac, Big N Tasty, Filet-O-Fish, McNuggets, McFlurry, McMuffin, and the McGriddle s (McDonalds, 2010). McDonalds Head Quarters 3.0 SWOT Analysis 3.1 Strengths Strong Brand: As mentioned in Leong and Lwin (2006) brands are valuable symbols that magnify the image of the company. In the case of McDonalds, strong brands may be considered one of the greatest strengths of the company. As a proof, McDonalds was included in the list of the best global brands in the annual ranking of the Business Week magazine for 2009 (Holbrook, 2009). In relation, McDonalds brand equity for 2009 was valued at around $32,000 million (Holbrook, 2009). As a strong global brand, McDonalds is very well known in the informal-eating out market in almost all countries where it operates. Strong Global Presence: Aside from a strong brand, McDonalds strong global, diversified presence may also be considered a major strength of the company. At present, McDonalds has more than 32,000 stores in key geographic locations, such as, the US, Europe, Asia Pacific, Middle East, and Africa (McDonalds, 2010). Furthermore, McDonalds operations span across 118 countries across the globe (McDonalds 2010). Consequently, McDonalds operations tend to be relatively larger compared to rivals. Large Scale of Operation and Product Customization: Given that McDonalds is the worlds largest food service retailing chain, it could leverage on its size to compete effectively in the market. Furthermore, McDonalds has bigger economies of scale in terms of sales or revenues to compete with rivals. For example in fiscal year 2009, McDonalds generated revenues totaling to $22,744.7 million, which is significantly higher compared to the revenues of Wendys ($3,580.8 million) and Burger King Corporation ($2,537.8 million). Low-Cost Foods: McDonalds has been popular in the market due to its dollar menu, which includes fruit and yogurt parfait, cheeseburger, and fries (Dunlop, 2009). McDonalds low cost food has been considered a major strength to the extent that the company still managed to increase sales by 6.8 percent over the previous year in spite of the economic downturn. Aside from the regular menu, McDonalds also sell specialty coffee such as those sold at Starbucks but a lower cost. To illustrate, Huglett (2009) noted that prices of espresso-based coffee sold at McDonalds costs about 75 cents cheaper than Starbucks coffee. Generally, Holbrook (2009) noted that fast food companies flourished even in a struggling economy due to its cheap menu items. Good Community Reputation: McDonalds sponsors the Ronald McDonald House of Charities, which is an integral aspect of the companys corporate social responsibility programs. As part of the program, McDonalds sponsors various community outreach programs that aim to benefit children especially those who come from poor families in various communities where McDonalds operates (Adams, 2009). For example, the Ronald McDonald Care Mobile aims to provide free screenings and treatments to children all around the United States (McDonalds, 2010). McDonalds corporate social responsibility program has helped create a positive company image. McDonalds mascot, Ronald McDonald has become a symbol of goodwill among customers, most especially to the children. Progressive External Orientation: As part of the companys commitment to total customer satisfaction, McDonalds offers free Wi-Fi services in over 15,000 stores across the globe (McDonalds, 2010). The free Wi-Fi access is intended to meet the personal and professional needs of McDonalds customers (McDonalds, 2010). 3.2 Weaknesses Health Issues: One of the weaknesses of McDonalds is that its core products were considered unhealthy (Adams, 2009). For example, McDonalds French fries was feared to have more Trans fat, which could cause obesity among consumers. Legal Suits Filed Against the Company: McDonalds is party to several litigations around the world. McDonalds have faced charges of violation of state consumer fraud acts, unfair competition or deceptive trade practices acts, strict liability, failure to warn, negligence, breach of express and implied warranties, fraud and fraudulent concealment, negligent misrepresentation and concealment, unjust enrichment, and false advertising (Brown, 2003). Additionally, McDonalds have admitted to 20 offenses of illegally employing children aged 15 and 16 at two restaurants in Surrey, UK (Brown, 2003). Furthermore, the company also received more than 2,750 recorded customer complaints of food poisoning a year (Brown, 2003). Consequently, these issues have tarnished McDonalds reputation in the market. 3.3 Opportunities Adding Healthy Food Options: Studies reveal that consumers are becoming more particular of the health implications of their consumption, whereby consumers now tend to demand healthy food options (Taylor, 2006). For McDonalds, this trend could create an opportunity for McDonalds to expand its menu to include healthy food varieties such as salads and fruits. Improving the Transaction and Service Delivery Processes: Improvements in technology provide a way for more efficient ordering and paying processes. Technologies that could improve transactions at fast food restaurants include the following: touch-screen ordering system, which makes order taking faster and more efficient; timing systems, which aims to monitor meal progress and hence ensure that orders are delivered accordingly; reservation systems, which aims to maintain good flow of traffic within the restaurant; inventory management system, which allows restaurants to effectively track supply levels and reduce wastes from over stocking and spoilage; and hand-held point of sale devices, which allows servers to place orders and print checks at the tableside. 3.4 Threats Slowing Economy: As mentioned in Horovitz (2009), businesses, including fast food restaurants are vulnerable to economic downturns. Generally, the economic slow down has negative implications to the business reflected in slightly depressed sales growth of restaurants. Consumer Eating Out Less: Surveys reveal that consumers are beginning to eat out less relevant to the economic downturn. In relation, a survey conducted by the Nielsen Company revealed that about 46 percent of American households have begun to eat out less (Panian, 2010). Increasing Competition: Competition in the fast food industry has intensified over time, thereby putting pressure on McDonalds. McDonalds does not only compete with rival companies in the industry, but also with formal restaurants and easy-prepare meals sold at supermarkets (Zwolak, 2010). Increasing Regulations: The fast food industry is under strict regulation from the government due to health issues associated to products sold at fast food restaurants. For example, some states in the US have required fast food restaurants to print calorie and nutrition information on their menu and at the same time placed restrictions on selling snack food and soda (Hirsh, 2009). 4.0 Industry Analysis 4.1 Size and Growth According to Data Monitor industry report, the US fast food market generated total revenues of $68.2 billion in 2008, equivalent to a compound annual growth rate of 5.5% for the periods between 2004 to 2008. Furthermore, the industry is highly fragmented, with the four top players holding only 35 percent of the available market share (Zwolak, 2010). Furthermore, 48 percent of establishments are small business operators with nine or fewer employees, while the other 52 percent have between 10 and 99 employees. 4.2 Trends The fast food industry is in the mature phase of its industry life cycle (Zwolak 2010). In this regard, growth may still be expected but at a slower pace and has the possibility of reaching saturation point in the domestic market. For the fast food industry, annual growth is expected to be around 2.5% over the next five years (Zwolak, 2010). 5.0 Porters Five Forces Analysis 5.1 Buyer Power Buyer power is assessed as moderate to the extent that buyer power within the fast food market is weakened by the fact that while not everyone enjoys fast food, large numbers of people are patronizing fast food. Buyer power is strong as such fast food companies are compelled to offer low prizing scheme. 5.2 Supplier Power Supplier power is assessed as strong to the extent that the supplier market is quite consolidated whereby few supply companies have substantial market shares and have other customers in the cost foodservice sector and in other segments of the profit food sector, hence decreases their dependence on fast food companies. 5.3 New Entrants Entry to the fast food market does not require huge capital outlay, allowing small business owners to establish single, independent fast food outlets. Furthermore, franchising agreements are common in the industry. As a proof, franchisees run the majority of McDonalds outlets in the US. In this regard, there is a strong likelihood of new entrants. 5.4 Substitutes Generally, substitutes present a strong threat to companies operating in the fast food industry. At present, substitutes for fast food include other forms of profit food service, and also food retail such as ready meals or easy-to-prepare meals (i.e., frozen meals) for home cooking. 5.5 Rivalry Rivalry in the fast food industry is relatively strong, given that the industry is highly fragmented. As mentioned before, the top four players in the industry hold only 35 percent of the total market share. 6.0 Business Expansion Plan: Entering New Market In view of the current issues facing the company as well as the result of the SWOT analysis and Porters Five Forces Analysis, McDonalds may find it compelling to enter new offshore markets. Consequently, the Asia-Pacific region, more particularly China has been considered a promising market for McDonalds. In relation, the Data Monitor market research found that the Asia-Pacific fast food market has posted strong, generating total revenues of $47.1 billion in 2008, equivalent to a compound annual growth rate of 10.3 percent for the period spanning 2004 to 2008, with the Chinese and South Korean markets having compound annual growth rates of 14.5% and 5.6% respectively. 7.0 PESTEL Analysis The PESTEL analysis will be used to validate the attractiveness of China as the target market for McDonalds. The goal of the PESTEL analysis is to analyze how political, economic, social, technological, environmental, and legal factors will interfere with the organization in entering the Chinese market. 7.1 Political Factors China adopts the open door reform policy, which aimed to decentralize the economic system and to attract overseas investment. In this regard, McDonalds would not have difficulties in entering the Chinese market, as the political structure of the economy supports foreign direct investment. 7.2 Economic Factors China is one of the fastest growing economies in the world today and growth forecasts for the subsequent years are fairly high. For McDonalds the booming economy and increasing gross and disposable income of the population in China suggest higher revenues in the future. 7.3 Social Factors The population of China was estimated at 1,328,020,000 as of 2008 and is expected to grow at a slower pace, given the one-child policy being adopted by the country. For McDonalds the large number of population in China opens opportunity for higher sales potentials. 7.4 Technological Factors Chinese government has placed significant investments on science and technology, leading to significant improvements in technology in the country. For McDonalds, improvements in technology could offer significant opportunities for businesses in managing different aspects of the business. Companies could leverage on newly introduced software to increase productivity and efficiency. 7.5 Environmental Factors The Chinese government has committed to reducing its carbon footprint in the future. In this regard, stricter environmental restrictions on businesses may be expected. 7.6 Legal Factors The Chinese labor force is highly regulated compared with other countries in the Asian region, whereby regulations are tighter for dismissing workers than on hiring. 8.0 Customer Analysis The target market segment of McDonalds in the new market includes mostly of busy, working people, to the elderly and young. Convenience may be considered as the main factor that attracts busy, working people to fast food as well as to the elderly and the young. Additionally, value for money may be considered as the greatest factor that would attract low to middle income households to fast foods. Finally, the childrens meal offered at McDonalds would appeal to children. 9.0 Competitor Analysis McDonalds major competitors in the international fast food market are: Wendys International and Yum Brands Inc. Focusing first on Wendys International, the company is engaged in the operation, development, and franchising of restaurants, operating a total of 6,645 restaurants in the US and in 19 other countries and territories (Data Monitor, 2009). Same with McDonalds, Wendys also offer a standardized menu, comprised of hamburgers and chicken sandwiches, as well as chicken nuggets, chili, baked and French fried potatoes, freshly prepared salads, milk, frosty dessert, floats, and kids meals. In FY 2008, the company reported revenues totaling to $1,822.8 million and net losses amounting to 413.6 million (Data Monitor, 2009). Meanwhile, Yum Brands Inc., similarly develops, operates, franchises, and licenses a system of restaurants. The company operates under five branded restaurant concepts, namely KFC, Pizza Hut, Taco Bell, LJS, and AW (Data Monitor, 2009). Yum Brands operates a total of 36,000 restaurants in more than 110 countries. Yum Brands generated total revenues of $11,279 million in the financial year ended December 2008, equivalent to an 8.3% compared to the previous year. 10.0 Conclusion McDonalds is considered as the worlds leading fast-food company in terms of revenues and number of restaurants. However, in view of the current issues facing the company as well as the result of the SWOT analysis and Porters Five Forces Analysis, McDonalds may find it compelling to enter new offshore markets. Consequently, the Asia-Pacific region, more particularly China has been considered a promising market for McDonalds. In relation, the PESTEL analysis confirms that China is potentially a good new market for McDonalds.

Comparison Between “The Cask of Amontillado” and “The Tell-Tale Heart”

Edgar Allan Poe is known for some of the most horrifying stories ever written through out time. He worked with the natural world, animals, and weather to create chilling literature. Two most notable thrillers are â€Å"The Cask of Amontillado† and â€Å"The Tell-Tale Heart†. Poe was infatuated with death, disfigurement, and dark characteristics of the world. He could mix characters, setting, theme,and mood in a way that readers are automatically drawn into reading. Both of these short stories have the same major aspects in common. The narrators in both works prove to be similar in several ways. In â€Å"The Tell-Tale Heart† the story is told through a psycho narrator; both stories contain apparent psychological imbalances within their story tellers, â€Å" -his central character or narrator so psychologically obsessed with a mysterious phenomenon that everything in the story irresistibly revolves around it...†(May, Charles E.) There really is no motive for the murder of the old man; just his eye that he cannot stand. He repeats himself frequently, trying to assure the reader, and himself, that he is sane; leading to believe he may not be psychologically stable. In â€Å"The Cask of Amontillado† the narrator can also be considered a mad man by the way he plays games with his victim. Montressor says to Fortunato that they should go home because â€Å"his health is precious.† This conversation is ironic because Montressor does not really want to protect Fortunato's health, but to kill him in the catacombs. Both of the narrators are proud of their murders and brag about them within the stories. Not only are the narrators similar but the settings are alike once the murders take place, both locations of the victims are buried in a dark place with no escape. I... ...ted Baraban, Elena V. "The Motive for Murder in 'The Cask of Amontillado'." Rocky Mountain Review 58.2 (Fall 2004): 47-62. Rpt. in Short Story Criticism. Vol. 111. Detroit: Gale, 2008. Literature Resources from Gale. Web. 7 Dec. 2010. Benton, Richard P. "The Cask of Amontillado: Overview." Reference Guide to Short Fiction. Ed. Noelle Watson. Detroit: St. James Press, 1994. Literature Resources from Gale. Web. 3 Dec. 2010. Chua, John. "An overview of 'The Tell-Tale Heart,'." Gale Online Encyclopedia. Detroit: Gale, 2010. Literature Resources from Gale. Web. 7 Dec. 2010. May, Charles E. "The Tell-Tale Heart: Overview." Reference Guide to Short Fiction. Ed. Noelle Watson. Detroit: St. James Press, 1994. Literature Resources from Gale. Web. 7 Dec. 2010. Valiunas, Algis. "No to Poe." Commentary 127.1 (2009): 42+. Literature Resources from Gale. Web. 7 Dec. 2010.

Computer Basics

The society in which we live is complex and sophisticated. As consumers we demand a variety of goods and services to enable us to maintain the quality of life we enjoy. In order to satisfy these demands, suppliers must produce the goods and services, which the consumer wants by combining factors of production such as land, labor and capital in the most efficient manner. To do this the hiring of workers, rent or purchase of the appropriate premises, and maybe, even investing in plant and machinery, as well as the raw materials needed to produce the final product. These are just some of the factors that have to be considered before the final product is produced at a profit. This is achieved under commercial organizations. In short, an organization is a group of people working together to achieve a goal of supplying a demand. In Britain, the economy is made up of the Public Sector and the Private Sector. The Public Sector Company provides goods and services through the state in much the same way as commercial organizations. This sector also employs staff, occupy premises and raise capital. The public sector seeks to fulfil a service such as education, hospitals, police, etc. These services are necessary to provide society with order, in which individuals are free to express their demands and producers are able to meet such wants.   The prime objective of the private sector is to make a profit. These organizations are made up of several different sectors. They are a mixture of large and small business. For example: – Banks, Railtrack, Imperial Chemical Industries, Solicitors, Accountants.   Sole traders are normally owners of small businesses such as the newsagent or the local cafe. The sole trader has unlimited liability and has a greater risk than a partnership. However, he has total control of his business and is alone in the making of all decisions relating to his business. The sole trader keeps all profits but in the majority of cases works very long hours, it is also very hard to find the time for things such as holidays. Partnerships has a minimum of two people and no more than twenty partners, who have made an agreement to work together and to provide capital for the benefit of the company. Their aim is to make a profit. These businesses are normally on a larger scale. Sleeping partners in the business i. e. profit share partners do not play an active role in the organization. A Deed of Partnership is normally drawn up when setting up a partnership. This sets out the terms and conditions such as the objectives, profits, transfer of ownership, individual salaries, decision-making, etc. THE PRIVATE LIMITED COMPANY (LTD) Private Limited Companies have certain legal binding restrictions before it can trade, these are: The Memorandum of Association This consists of the company relating to the outside world i. . : name and rules, address of the business, the names of the directors and the purpose of the organization. The Article of Association relates to the internal matters of the organization. When the Article of Association form in completed it is then registered and permits the company to trade. THE PUBLIC LIMITED COMPANY (PLC) A Public Limited Company has similar rules to limited companies with the ex ceptions: Shares can be openly bought and sold A vast amount of capital can be made available through the issue of extra shares. The minimum share capital required is ? 50,000. No limits to the amount of shares a shareholder can have. The functional areas of an organization such as a music venue can be vast. Therefore, the areas that will be dealt with will be limited. The marketing department is responsible for all publicity that the organization needs to make public awareness and the events available. They also can organize suppliers, as well as the delivery of these items. This department is in charge of all venue publicity and public awareness. The accounts department is responsible for the payment of all bills/invoices. When an invoice is presented for payment, the manager concerned first checks it against the appropriate delivery note. Only then, will this department approve payment automatic and regular payments such as, standing orders and direct debits are also done through this department. These systems of payments are required to pay bills like gas, electric and other suppliers used on a regular basis. The wages department is responsible for the wages and salaries of all personnel working for the venue. It includes wage payments for company directors, full and part-time staff to the artists and musicians working on an evening event. They also supply wage slips that supply information such as number of hours worked, overtime, bonus, holiday†s etc. The required tax deducted and payment is made through the BACS system directly into the employee†s bank account in most cases. The personnel department is responsible for the welfare of all employees within the organization. Personnel are responsible for recruitment, training and development of all staff. They also ensure that the venue and bar managers carry out the required company training. They hold all of the organizations staff records. To keep their files updated these departments regularly liaise with the wages department over staff sickness, holiday entitlements etc. IT Services All incoming areas i. e. bar and entrance fees are linked to a computerized system, therefore the IT services department even though small plays a vital role in this organization. This department is divided into two, the Operations and the Programming.

Mercy Killing or Murder? Essay

It has been exactly one month ago your mother told you she has cancer and it is inoperable. The doctor have her three months to live and told her that the cancer would be very painful and would spread to her brain causing her to be very confused and disoriented. Now you stand before your mother, a mere shadow of the person she once was. She looks at you with tears in her eyes and asks you to do something that you would never consider doing in a million years. Your mother that you love more than life itself has just asked you to help her commit suicide. She tells you she cannot stand the pain anymore and she cannot bear to see the family stand around her crying, hoping and praying that she will get better knowing she will not†¦ What would you say to her? Would you or could you help her? Would you ask the doctor to do it for you? These are just a few questions one would be faced with if put into that situation. On one hand, you want to do whatever your mother tells you to do. However, on the other hand actually you would be committing murder in the eyes of the law. Euthanasia in my opinion should be a freedom of choice because it provides a way for individuals to relieve extreme pain, it allows individuals to die with dignity, and it frees up medical funds to help other individuals. Although, some may conclude that euthanasia would not only be for people who are terminally ill, it would become non-voluntary, and it would become a means of health care cost containment. Euthanasia provides a way for individuals to relieve extreme pain. Many people fear the lingering effects of chronic illness, when pain and the inability to control one’s body reduce the quality of life (Kavanaugh). What person wants to live if their life is nothing but pain from the time they wake up until they fall asleep. Most people who have these life ending illnesses also have to heal with having to have someone take care of them twenty-four hours a day, seven days a week. This is where most individuals lose what dignity they have. Poor mental health can be treated- medications, psychotherapy, etc. – whereas terminally ill individuals plagued with excruciating pain death is inevitable (Humphry). What kind of life is it to have someone do everything for you? Basically, these individuals are like life size dolls that have to be bathed, dressed, and feed by someone in order to live. There cannot be many individuals who want to live their remaining days on this earth in that situation. Euthanasia allows individuals to die with dignity. When a person has no quality of life, then they should be able to choose to die because it is unfair to force them to continue living (Smith). It is understandable that someone would rather die than have to wear diapers and have someone there that has to take it off and clean up after them. That is just one of the very many things that cause a person to lose their dignity. Human life is sacred it should not be degraded by reducing the quality of life for the sake of extending the quality of life (Green). Family members also go through tremendous grief watching their loved one day after day suffer. Most individuals will tell you that after their loved one has passed away they are glad they are not suffering anymore. Euthanasia provides relief not only for the individual who is suffering, also for the family members who have to endure seeing their loved one suffer and watch lay in utter embarrassment due to the fact that they cannot control their bodily functions anymore. Euthanasia frees up medical funds to help other individuals. Money saved could be used towards saving people who can be or towards research into why their condition cannot be cured (Flemming). Doctors could be on the brink of discovering a cure to a certain illness but they cannot get the funding needed to continue their research because the money went to keep a few individuals alive who were diagnosed with only a month to live. Is that fair to the parents of a five year old who is waiting for that research to be done so their son or daughter could be able to live a full life, grow old, and have children of their own? It would also help the financial burden that would occur on the remaining family members. An individual staying in the hospital one month could accumulate charges in the tens of thousands of dollars. Millions of dollars of taxpayer’s money is spent keeping alive and caring for many people who are just waiting in hospitals to die (Humphry). Can you imagine the research doctors could do with that kind of money? Maybe if a few of those who were diagnosed with only a month to live and wanted to end their life had the freedom to do so, doctors could use the money saved and put it towards finding a cure for whatever that individual was dying from. Who knows, maybe the next person that came along with that illness would be cured due to the fact that a few certain individuals choose to end their lives by euthanasia. Euthanasia would not only be for people who are â€Å"terminally ill. † The legalization of euthanasia would be devastating because it would have mentally ill and depressed individuals that do have some hope of recovery wanting to end their lives (Weir 58). Individuals who are depressed might at that very moment think they want to end their life. Nevertheless, what about a few days later when things do not seem so awful. That individual may not choose euthanasia. Depression, in my opinion should not be a factor in someone wanting to end his or her life. The reason being is that when someone is depressed they may feel like they do not want to live another day, but the next day they might feel very different. That is the problem with someone being diagnosed with depression. One day they may want to die, the next day they may feel like they are on top of the world and want nothing more than to live. An article in the journal, Suicide and Life Threatening Behavior, described euthanasia guidelines for those with a hopeless condition, â€Å"hopeless condition† was defined to include terminal illness, severe physical or psychological pain, physical or mental debilitation or deterioration, or a quality of life no longer acceptable to the individual (Braddock). How can any guidelines be set due to the fact that everyone’s idea of an acceptable quality of life is different? What you may think is a good quality of life; another individual may think that if they had to live like that they would go insane. There needs to be more research done on these guidelines before they are set in stone. Euthanasia can become a means of health care cost containment. Legalized euthanasia raises the potential for a profoundly dangerous situation in which doctors could find themselves far better off financially if a seriously ill or disabled person â€Å"chooses† to die rather than receive long-term health care (Smith). This concept would put individuals and their families in an awkward position. Knowing you’re going to die in only a matter of months, do you decide to go ahead and end your life knowing the money saved will help someone else, or do you tough it out waiting and hoping that some kind of miracle cure comes in the nick of time giving you another chance at life? Their doctors might course individuals with HMO’s into euthanasia because HMO’s are all about making money (Dyck). No individual should be made to feel guilty about wanting to live, especially by his or her insurance carrier or doctor. No one should be pressured into making that decision especially when they are ill. Doctors take the Hippocratic Oath before they begin to practice. They swear in this oath to protect life, not to try to end it. If doctors start being coursed by insurance carriers this would go against everything they are suppose to believe in. Some doctors in this world who are all about making money and the legalization of euthanasia would give those unscrupulous doctors the perfect opportunity to make more money. Euthanasia will become non-voluntary. Emotional and psychological pressures could become overpowering for depressed or dependent people causing them to opt for euthanasia (Smith). If doctors start suggesting euthanasia to their patients, those patients may feel like the doctor knows what is best for their situation and actually consider euthanasia only because they feel like the doctor is pressuring them. Before the doctor suggested euthanasia, it was not even a considered by the patient. Doctors need to realize what kind of influence that they have over patients before they start suggesting euthanasia, especially when it comes to the elderly. Most elderly people feel as if their doctor that they have been with for years is some kind of â€Å"God† and will listen to and do just about whatever the doctor tells them. If the choice of euthanasia is considered as good as a decision to receive care, many people will feel guilty for not choosing death (Flemming). This is where euthanasia becomes a problem. Euthanasia goes against most people’s religious belief. However, if the doctor is telling them that it is ok, how are these elderly individuals going to be able to make a sound decision? Euthanasia is a very complex topic, one with many doubts and unanswered questions. The question society needs to answer is not: is euthanasia morally permissible (it has tacitly conceded that it is), but which type of euthanasia is permissible, and under what conditions? The power to terminate life, at present, solely rests in the hands of the medical profession and is not exempt from misuse or abuse. Euthanasia should be a freedom of choice in my opinion, it not only provides individuals relief from extreme pain, it allows them to die with dignity, and it frees up medical funds to help others that are in need. However, some individuals may feel that euthanasia would not only be for people who are â€Å"terminally ill,† it would become non-voluntary, and it it would become a means of health care cost containment. I do not claim to hold the answers to the difficult questions euthanasia raises, nor do I claim to be a pro euthanasia lobbyist. However, I do believe that if an individual is terminally ill and feel that their quality of life is not acceptable, he or she should have the right to choose to either let nature take its course, or choose euthanasia and die with dignity. Work Cited Braddock, Clarence. Physician-Assisted Suicide, Ethics in Medicine. 11 Apr 2008 Univ. of Washington School of Medicine 19 Apr 2008 http://depts. washington. edu/bioethx/topics/pas. html Dyck, Arthur. Life’s Worth: The Case Against Assisted Suicide Economy and Society. AD 2000 16. 2 05 March 2003 http://www. ad2000. com. au/articles/2003/march2003p17_1281. html Flemming, Rebecca. â€Å"Suicide, Euthanasia and Medicine: Reflections ancient and Modern† Economy and Society. 34. 2 (2005) 295-321 Ebscohost. Hazard Community and Technical Coll. Lib, Hazard, Ky. 19 Apr. 2008

Bacteria1 essays

Bacteria1 essays As hard as it is to believe, bacteria (also known to scientists as Bacillus, thuringensis) are everywhere; on your hands, on door handles, theres even thousands bacteria on the period at the end of this sentence (Thats how small they are). Bacteria have been around for about 3.5 billion years. They were the first life forms on earth and more numerous then any other species we know of. Yet, while they are extremely common, they are also very small. Bacteria can only be seen with microscopes and are usually less then one micron (0.00002 inches) in length. Before I can explain how bacteria affect our world, you need to know more about them. Basically, bacteria are numerous, unicellular organisms that dont contain a nucleus and consist of a capsule and a cell membrane made of peptidoglycan (thats a protein-sugar molecule). Like all cells, bacteria contain DNA, but the DNA in bacteria is different then other organisms, see its arranged in a single circular chromosome while most cells hav e several rod shaped chromosomes. Some bacteria also have flagella. This assists the bacteria in moving by beating in a propeller-like motion. Bacteria can be classified in many different ways. Because of their simple cells structure they fit into the Moneran kingdom. Within that everything is a prokaryote (single celled organism that does not contain a nucleus) so the Moneran kingdom is sometimes called the Prokaryotae kingdom. (Confusing system right?) Bacteria are also sometimes classified as gram negative or gram positive depending on the composition of their cell walls. There are also bacteria that need oxygen called aerobic bacteria and bacteria that dont need oxygen called anaerobic bacteria. Since there are so many different types of bacteria its hard to figure out how exactly how to group them and which characteristics are most important when putting them into categories. Of course different bacteria co...

Different types of output devices Essays

Different types of output devices Essays Different types of output devices Paper Different types of output devices Paper Monitors The monitor, screen or visual display unit (VDU) is the most common computer output device. Popular screen sizes are 15 inches (38 cm) and 17 inches (43 cm). Larger monitors make working at a computer easier on the yes and are essential for use in desktop publishing and design work. Cathode ray tubes Traditional computer monitors are similar to televisions. They use cathode ray tubes (CRTs) which are large and heavy, but can produce high-quality displays. Flat panel displays The screen on notebook computers and flat panel monitors use LCD or TFT displays: LCD (Liquid Crystal Display) These use tiny crystals which block the light from passing through them. Colors are obtained by using a combination of special filters. TFT (Thin film Transistor). This is more advanced type of display, giving full color and a high- quality output. It provides a higher resolution and more contrast than an LCD screen. Printers After the monitor, the second most common computer output device is the printer. Printers can be connected to an individual computer or to a network and shared by a number of computers. Printing out work from the computer is referred to as obtaining a hard copy. Laser printers Laser printers work in a similar way to photocopiers. They are very popular, particularly where large quantities of mono (black) printing are required. They are quite, fast and economical to run. A 12- page -per-minute printer can be purchased for about i 150. Color laser printers are becoming more popular as their prices fall, but ink-jet printers are also a popular choice for color work. Ink-jet printers. Ink-jet and bubble-jet printers are relatively inexpensive and produce high-quality black and color printing. This makes them a popular choice for home and school use. The printing speed is slower than a laser printer so, for many businesses where large volumes of printing are required, the laser printer is more suitable. Color printing For printing in color, ink from three ink tanks, which contain the colors cyan, magenta and yellow, is mixed together to obtain the wide range of colors found in full- color images. Plotters The most common type of plotter is the flat-bed plotter. A mechanical arm moves across a sheet of paper and a pen holder slides up and down the arm. Plotters are often used in science and engineering applications for drawing building plans, printed circuit boards, machines and machine parts. They are accurate to hundredths of a millimeter and can be the size of a small classroom. Sound/voice Computers can be output both music and speech to speakers. Synthesized speech output, generated from a computer program, can be particularly useful for blind users, where passages of text or figures from a spreadsheet are spoken. One common example of speech synthesis is used by BT for their directory enquiry service. When you dial 192, the operator searches a computer database and locates the number. A computer then reads this number out to you by saying, the number you requires Control applications Computers are also able to output data to devices that control machines and processes. Actuators Mechanical devices that generate movement are called actuators. Computer-controlled actuators can automate the operation of machines and are based on three types of mechanism.

A Research About Reasons

Although you learnt it and it may be not a very hard word to recognize, you still cannot be able to speak that word out or write it down. It seems disappear mysteriously and never exists in your head. Vocabulary is a very important element within a language as the overwhelming majority of meaning is carried lexically. There are certainly other elements such as: grammar, stress, rhythm, intonation, tone of voice, pauses, hesitations or silences, not to mention the use of non-vocal phenomena: kinesics and proteomics features (Rosa M. . In my point of view, we cannot learn any languages without knowing the vocabulary of it. It is obviously that how we can express our statuses, our feelings and how we can communicate with no word even in speaking or writing. In 1990, MAC Scratchy stated, no matter how well the student learn the lessons grammar, no matter how successfully the sounds of LA are mastered, without words to express a wide range of meanings, communication in an LA Just cannot happen in any meaningful way. (LA-second language).Therefore, to find problems of being difficult to use vocabulary is one of the most necessary things to solve. Although the other factors are also important, vocabulary is definitely the first section which must be done well for learners. You must have been embarrassed at least once and felt stuck when o cannot speak the LA word out in public. So you have to replace it to another word that is not as excellent as the one before. Its all because you didnt remember that word. After reading this material, you will discover causes and solutions to defeat your vocabulary weakness.In general, the Solution for Using English Vocabulary in Speaking and Writing is completely useful for all high school students and nonprofessional English university students. However, the other university students can also apply this research in their study. As everybody seems to underestimate earning vocabulary, we usually think Just learn by heart and understand new words, thats enough. But it is wrong! Nowadays, when the standard of life is more and more increasing, people pay less attention into worrying about what to eat or what to wear anymore, conversely, they have turned to worry about their knowledge. Particularly, parents who want their children have the best education at school and they always attempt to do it, so learning second language should be a typical example of this tendency. Many years ago, Vietnamese started learning other languages like Chinese, French and above all others was English. Nevertheless, it was not popular as present and learners mainly taught themselves studying. Thank to modernization, newly imported cultures of foreign countries, we have more chance to approach and adapt it how to it becomes our advantages.Therefore, the government is trying to make LA become a criterion for citizen to raise our countrys position higher in the world. For that reason, learning other language is very essential and vocabulary should merely be taken heed the most. Lacking awareness about vocabulary importance is actually one main cause making us feel bored and hard to ND then they forget for a while. Because teachers also force them learn grammar by heart more, but require them to be good at both, Just learning and learning, they dont have time to acquire what they have Just learned.During the research process, I made a study of this and realize that there are more different methods to teach a student improve his or her learning skills. This will help us evaluate our ways to learn from the past until now, to find out which is good to develop it more and which is bad to stop and to erase from our habits. Students in Viet Name are almost good at rammer, yet they always feel they cant speak or write their LA frequently. Therefore, this research aims to a very cause vocabulary. After you improve your vocabulary knowledge, it is for sure you wont never fear this problem anymore.However, in spite of the importance of this element, vocabulary is often the least systematized and the most neglected of all the aspects of learning second language. For that reason, why do people underestimate vocabulary the English element? And How to change this thought of learners to improve their speaking and writing skills? Chapter 2: Literature Review Before we start finding the efficient ways to use vocabulary in speaking and writing, we need to clarify some questions, find out the main reason to solve it totally and then we will be better at these two skills. What is a vocabulary?According to the Collins Cobbled English Language Dictionary (1989: 1629), the vocabulary of a language is the total number of words in it and in the Oxford Advanced Learners Dictionary (New Eighth Edition, 2012: 1722), is all the words that a person knows or uses. About word, it is defined, a single unit of language which means something and can be spoken or written. Some people sauntered between vocabulary and word, they think they are similar, but actually not. To simplify those definitions, we can understand that vocabulary is all of the words we know and use to communicate effectively.Some of them we use in speaking or learn from reading books, some we regions when listening from the others. There are two types of vocabulary: A. Use vocabulary (active vocabulary): words you can remember and use easily. Students learn vocabulary indirectly when they hear and see words used in many different contexts, for example, through conversations with adults, through being read to, B. Recognition vocabulary (passive vocabulary): words you knew in advance but for some reasons, its hard to spell or to pronounce correctly, and you need something remind.Students learn vocabulary directly when they are explicitly taught both individual words and word-learning strategies. In fact, the use vocabulary is as large as your recognition vocabulary and when you speak or write, you do not use as many words as when you recognize it from hearing and reading at all. This is information which tells us that if we can draw the recognition and the use one together, how remarkably our speaking and writing are improved! As a student, the researcher has been through many years at school, most vocabulary I learned and varied were from English textbook (grade 6 to grade 12).However, I actually could use half of them in practicing and all of my friends were the same with me or some were even worse. According to Beck McKeon in 1991 , Early vocabulary researchers reported figures ranging from 2,500 to 26,000 words in the vocabularies of typical grade 1 students and from 19,000 to 200,000 words for college graduate students. And in two decades ago, there was considerable consensus among researchers that students added approximately 2,000 to 3,500 extinct words yearly to t heir reading vocabularies (Anderson Nagy, 1992; Angling, 1993; Beck and Smoke, 1991; White et al. , 1990).At the present time, the vocabulary size of each student must have increasing that figure more and more thanks to the help of modern technology. This is right and wrong. Although students have varied their vocabulary greatly but they are hindered partly by tissues such as types of vocabularies being considered (e. G. Active and passive vocabulary). Moreover, students have more subjects to study and to be good at all that subjects either. They o not only learn by heart other subjects theories but they also have to acquire an amount of vocabularies and grammar structures which are their second language.Therefore, learning vocabulary may become a burden for almost students and they will be bored with foreign languages lessons. The importance of vocabulary Everybody knows vocabulary knowledge plays an essential part to have a good basement when he or she learns a new language. Because it is obviously that without a basic amount of vocabulary, you cannot study language of any country well even if you are really good at its grammar. In 1997, Ellis stated, knowing the words in a piece of discourse facilitates understanding which in turn allows the grammatical patterning to become more transparent. However, course books and teachers try to focus on grammar and make it become more important than the other elements. Additionally, foreigners can catch your speech with an imperfect grammar and an enough known vocabulary. But not many people get this point, they try to study hard in grammar skill, as the results, there are many people who learn vocabulary, still underestimate the importance of it. Students need both of a great many words in heir vocabularies and the ability to use various strategies to establish t he meaning of new words when they encounter them (Fran L. , Jean O. ND Alfred H. ) Knowing a lot of words is good but not enough, all of it will be useless if you cant be able to use it appropriately and effectively. Think about some practical cases like when you want to write or speak an interesting sentence in your writing or your speech and you try to find the best word to apply in that sentence because you cant find out or cant remember it. Cannot find it out: you didnt know that word; Cannot remember it: you re lack of ability to use it immediately. Even if your grammar structure of this sentence is excellent, do not have vocabulary it still have nothing.As McCarthy stated, , No matter how well the student learn the lessons grammar, no matter how successfully the sounds of LA are mastered, without words to express a wide range of Scratchy is the author who did many researches about the importance level of vocabulary, and this status above surely prove that words of LA is the most necessary element for every learners. Thus, I believe that we should raise the awareness of students about the importance of vocabulary. And then when students aware by themselves, they can easily improve this element and have their own motivation to learn how to use it in any situation effectively.Word Poverty Main reason causing difficulties in our speaking and writing A. Word poverty: Researcher Louisa Moats refers to the gap in word knowledge between advantaged and disadvantaged children as word poverty. In her study of the language abilities of kindergarten students in a large city district, Moat found that many children were unable to name pictures that showed the meanings of words such as sewing or parachute. (Moats, 2001) It is clear that learning vocabulary is not Just about memorizing lists of words, but it also depends on methods of each learner so that they will be good or bad at their study.For that reason, vocabulary is a main root of a studying new language process, if the root is not healthy and weak, i ts tree-truck definitely will be wheeling and underdeveloped. It is the same with learners who are easily distracted or they approach their second language in a wrong way. Like the research above, children and students learn a numerous new words everyday but when they are asked about any word of their vocabulary knowledge, hey may not remember it. Most cases have started in learning vocabulary which is the first important mile, there have different levels to divide learners into different types of Word Poverty.B. Level 1 inappropriate vocabulary: using vocabulary incorrectly in given situations such as speaking or writing. This level is not too bad, those students have relative knowledge of vocabulary. However, English is a various language for learners to totally understand and acquire it, it is very difficult to get all principles of it. Therefore, in some circumstances, learners can make mistakes and apply the word in wrong position. For instance, right/left are normally used for indicating direction, but these words will not be appropriate on a ship, according to the Nautical Terms, right/left must be starboard/port.Level 2 wrong level of formality. This common error can occur to any learner. We usually use conversational English in spite of academic English in formal situations, because its hard for us to choose right words to apply our utterances or our speeches. An typical example is sit down in informal situation and be seated, ladies and gentlemen of formality. Level 3 meaningless vocabulary. There are some learners use words in a sentence improperly for two reasons. First, they translate it word to word by their mother tongue; second, they misunderstand its meaning without looking up in dictionary.The worse things are wrong grammar forms, wrong spelling or pronunciation. Word poverty will affect your speaking and writing very much if you dont change this now. Lack of vocabulary or using it illogically obviously will make your speech or your writing underestimated. Vocabulary Development Building vocabulary is a powerful way to enhance your life and career. Because articulator situations in which the learner finds himself, or might find himself, according to Wallace (1988: 16). 1. How to improve and expand vocabulary of your own. There are many ways helping you develop your vocabulary knowledge.Nevertheless, because of so many methods and so much direction which make you feel confusing to choose, in this research, I gladly give you the most six effective approaches to enhance your vocabulary. 1. Keep Learning New Words This is the great technique which many people use to develop their vocabulary knowledge. You must have known about the technique, it has one only rule: have to earn at least a word a day. Thus, if you count these numbers of words you have learnt over a years, it will support you a lot of words. Moreover, you will be more responsible for your study. . In the book Learning English Effectively, Nagyn Too Sins M. A in Bowie State University, Maryland gives us a very new ways to learn vocabulary which bases on the traditional one. He named it Percentage Formula, this method emphasizes that although there are a great amount of new words you try to learn, you also forget some of the so many words. Main reason is your brain always accounts some percentages of the total vocabulary you have Just learnt. Do not believe in the ability of memorizing of your brain totally, but cooperate with it wisely.For example, you learn 10 words a day, if you forget 20% of them, you will remember 8 words. With someone learns 15 words, if he forget 15%, he still remain 10 words. Compare with the one who learn 10 and who learn 15 words, you can realize that the more new words we learn, the less words we will miss due to the discount of your brain. Similarly, if you learn 20 and forget 40%, you will remember 12 of those words; hen you try to learn 30 or 40 words per day and you may even loose 50 or 60%, you still get 15 and 16 words in your memory. . Keep a vocabulary notebook of your own is also a good way to learn new words. Wherever you are, if you suddenly discover a strange or interesting word, you can write it down in you notebook. Obviously, you must decide what words to put in and what to say about them. Should you translate them, give definitions, give grammatical information? The decision is yours. Remy and Richard, More Than Words). 1. 2 Independent Learning This technique is probably the most efficient for learners in their long run of tidying a new language.Because it is sure that we are always apply what teacher taught us effectively, sometimes what we are self-learned is more easier for us to apply. Villa Goodies suggested five ways to study vocabulary in context: Jigsaw Readings, Guessing Meaning, Narrow Reading, Conversation, Concordance Lines. These are suitable ways to improve your vocabulary knowledge at home. He also noted that Repetition is really important for learners to do some activities so that we can remember the new words for a long time. 1. 3 Use Various Techniques (Multiple Techniques)There are some techniques such as dictionary work, word unit analysis, mnemonic devices, semantic elaboration, collocations and lexical phrases, oral production. However, if you think these ways are too complex to apply in your study, Entertainment is also a tool for both studying and relaxing, you can learn vocabularies by foreign films, songs, games.. . Reading famous novels or books can As normally, we use dictionary to look up a new word, but it is not enough for taking full advantage of it. You must have your own dictionary which depends on your currently English level.Then circle the words you look up and it is necessary to read the entire for the word you will check. One more thing is Be Aware of Words. Some people read a lot to expand their vocabulary knowledge, but they are told having a small amount of vocabularies. It is because you are not really aware of the new and hard words when you read, so you skip it. This will not give you a good result although you have been reading all the time. 1. 5 Motivation This definition is quite abstract but very essential for learners who are studying a new language.The most important factor is a successful vocabulary building tool. It is clear that without motivation, your work will not be done well or if the work can be completed, it absolutely will have no effect. Thus, when you determine what your purpose and your motivation are, I know you can enhance your vocabulary as far as you want. Vocabulary is totally an essential part of learning English. Thus, when students can control and keep expanding their knowledge of it every day, there is no door to be less confident of practicing Speaking and Writing skills anymore.Chapter 3: Methodology Subject: It is Junior high school students, and university students who dont major in English. They are almost good at grammar but lack of vocabulary which is the main reason why they can speak and write English well. These learners are the very important human resources of our country in future and their second language is good or not which will affect their future Jobs very much. Therefore, I made up my mind to choose them are my objectives. There has the same character about the researchs subjects, that is almost them take care of their second language English.Research procedure: After observing and discovering weaknesses of students about their second language-English in general. Particularly in newspaper, television news, social network pages,.. And by my friends, my acquaintances. I realized a big gap of learning English which is underestimated by most students, vocabulary knowledge. Then, I made a research and collected information about this problem from books, Internet, statistics As a result, I decided to survey a number of students in my area, The; D(RCA district, Hippie Bin high school and another number of nonprofessional English students in HÂ ¶Eng BEng University.Because these two subjects are familiar to me, they are also easy for me to survey and analyze my research. After I had the result of what I had studied, I found main reasons causing difficulties for students when they write or speak English. By particular numbers and statistics I surveyed, it proved what I had mentioned before is right. Next, I drew all information from the materials and my own experiences together, then, I made a list of tips for learners to use vocabulary more effective in speaking and writing.Sample selection: The sample technique I used to support my research is Stratified Sample. As I nonprofessional English students in university, I decided to choose my school, HÂ ¶Eng BEng University and Hippie Bin high school which I used to study at in order to carried out my research. In HÂ ¶Eng BEng University, I focus on faculties taking more interest in learning English such as business administration, information technology, finance banking, foreign relationship. In Hippie Bin high school, I made a survey with advanced classes and normal classes.Sample techniques: Stratified Sample method which is dividing the population into subgroups and then randomly selecting from among these subgroups. In this direction, I followed two important criteria, materials and method. My primary materials I used to support the research are my computer with Microsoft Excel, I chose this software to help me draw diagram more exactly and clearly; a questionnaire I made by myself with eight questions; a mathematical model is my calculator; especially is my real subjects, the students at school, without them, my research paper would be meaningless and valueless.Data collection: Through a process, I collected much information and I did surveys by myself which I use to support my research. Therefore, my data has a clear origin and it is valuable. The way I selected and collected my data is quite simple. After searching for many sources related to my topic, I went on carrying out some analyses by questionnaire, tests, observation,.. . In order to make clear problems and find the best solutions for it. The locations where took place my surveys were HÂ ¶Eng BEng university and Hippie Bin high school.Consequently, almost all objectives take their interest in my research (94. 4%). There are more than 75% who also agree the main reason causing difficulties in their speaking and writing skills is Lack of Vocabulary. And there are more than 80% people think their two skills will be nearly perfect if they improve the vocabulary knowledge. Reliability and Validity: My research paper is mainly for high school students and nonprofessional English students at university, but it can also inspire the other levels of learners.First, the validity of my researchs results and applicability is suitable and general for every learner because its particular objectives are Just a manner so that I can take more focus on and narrow my topic. For that reason, there is not only high school or nonprofessional English students can approach this research, but there are also appropriate for secondary students or advanced English students whoever has the name trouble at his speaking and writing skills. Second, this is an issue of our national education now.When students are very good at English grammar and others elements, but they cannot apply it on practice and real situations. So the research will be useful for numerous learners in our country, and it will help them a good direction in their studying. About the reliability, I make sure t hat my research paper is trustworthy. Because I did it by my best and my real ability. Sources, books, websites, and surveys are on the research which proved that it is totally from my studying process.Finally, if you depend on the results and the capability, you will realize my new ideas and easily apply in reality. Obviously in English, speaking and writing is two factors which every learner want to be good at the most. However, to be master these factors, there are some elements that the learners must control well like vocabulary, pronunciation, grammar And the result below will show you what high school and nonprofessional English university students think about their two skills. [pick] With the question, Are you good at these two skills? (speaking and writing skills), he majority of students choose so so as their final answer. There are 66,7% high school students and 50% university students who feel they are at average of speaking and writing English. Especially in the yes button answer, there are 25% high school students think they can control these skills, in the contrary, no university student is confident that they are good at both. You can see in the diagram, half of university students are so so and the other half totally think they speak and write English badly.Meanwhile, there are Just 8. 3% high school students less confidence of speaking and writing English. What is the reason why they cannot remember the word that they used to know or read before when they need it? Relating to the result above, the very annoying trouble which students meet is they are usually stuck when speaking and writing English sentence because of not knowing how to describe it by vocabulary. [pick] There are High school students and total nonprofessional English university students admit their weakness.However, some high school students can overcome this difficulty with 16,7% of them. The first and second diagram can be explained the reason why not all students easily say they are good at Speaking and Writing skills UT half of them think they are so so and there are even worse because of 50% say- no university students. The cause is only for lacking Vocabulary. Majority of students English, they know about grammar and some rules of it but lack of words makes them lessen their confidence and also feel hard to practice the skills.With the big number of nonprofession al English university students, who entirely answer no toward being good at Speaking and Writing skill, because there are many factors effecting them at the high education school university. Vocabulary knowledge is an essential element f learning this foreign language but there are more other fundamentals they need to concern either. At this position of university students, they realize grammar and rules that are Just a part not whole learning English. Next diagram and statistical numbers below will show the elements effecting learners when they study English. pick] There are five main factors in learning English, they are Vocabulary, Grammar, Pronunciation, Stress, Intonation and some extra features. At the first sight, we can find out the strongest influent element which was chosen by students at high school and University, that is Lack of Vocabulary. With 75% and 88. 9% of high school and university students choices, this percentage shows that almost students are aware of their knowledge of vocabulary. They know and understand about the element effects on their English studying time, because Vocabulary is the most basic thing when you learn a language.